Shopee's India website faces trouble for violating Competition Act
By MYBRANDBOOK
The Confederation of All India Traders (CAIT) has moved to the Competition Commission of India (CCI) in opposition to ‘Chinese’ e-commerce agency Shopee, claiming that the agency allegedly indulged in predatory pricing and deep discounting ways and violated the Competition Act.
In a petition submitted with the CCI, CAIT Chairman Praveen Khandelwal mentioned that Shopee is providing hefty reductions on numerous merchandise by promoting them at an especially low value, thereby hindering different opponents and adversely impacting the Indian market.
He further said, “Such predatory pricing is being done with a calculated view to eliminate the traditional and small-scale businesses in the country. Thus, Shopee is conducting its business in India in violation of provisions of the Competition Act, 2002.”
Shopee offers products on its website at Re 1, Rs 9, Rs 49 etc and CAIT alleged that this is nothing but a deliberate reduction in the prices of products or services to nonsensical and loss-making levels in the short-term, with "a view to undercut and eliminate small businesses".
The company said, “We share CAIT's commitment to supporting and empowering India's SMEs, and already serve thousands of local small businesses around the country who are connecting with consumers and growing their online businesses on our marketplace.”
CAIT had said that Shopee violated the foreign direct investment (FDI) policy of 2020, which mandates prior Union government approval in case "any investment is made by an entity of a country sharing land border with India, or where the beneficial owner of an investment in India is situated in a land bordering country".
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