As the new IT Policy (Intermediary) Rules coming into force from May 25, Google has assured commitment to comply with the guidelines laid down by the Ministry of Electronics & IT even as several social media platforms have expressed reservations in some form or the other.

Backing the government's bid to 'scrutinize and adopt the regulatory framework,' Google's CEO Sundar Pichai asserted that the multinational Internet & technology company respects the local laws and complies with government requests, which is also highlighted in the firm's transparency reports.

Sundar Pichai's comments come at a time when Twitter - one of the many major social media outlets operating in India - expressed concerns over the new guidelines laid down whereas Facebook-owned WhatsApp has taken the Union Government to court, claiming that the new IT Rules violate freedom of expression and the right to privacy. Facebook itself has said it will comply, though it has some issues it wants to sort out.

Sundar Pichai sees it as a 'natural part of societies figuring out how to govern'

"It's obviously early days and our local teams are very engaged... we always respect local laws in every country we operate in and we work constructively. We have clear transparency reports, when we comply with government requests, we highlight that in our transparency reports," Google CEO Sundar Pichai said in a virtual conference with select reporters from the Asia Pacific on Thursday, as per PTI.

Centre's new IT rules for social media intermediaries say:

Intermediaries shall remove or disable access within 24 hours of receipt of complaints of contents that exposes the private areas of individuals, show such individuals in full or partial nudity or in a sexual act or is in the nature of impersonation including morphed images etc. Such a complaint can be filed either by the individual or by any other person on his/her behalf

Appoint a Chief Compliance Officer who shall be responsible for ensuring compliance with the Act and Rules. Such a person should be a resident in India

Appoint a Nodal Contact Person for 24x7 coordination with law enforcement agencies. Such a person shall be a resident in India

Appoint a Resident Grievance Officer who shall perform the functions mentioned under Grievance Redressal Mechanism. Such a person shall be a resident in India

Publish a monthly compliance report mentioning the details of complaints received and action taken on the complaints as well as details of contents removed proactively by the significant social media intermediary

An intermediary upon receiving actual knowledge in the form of an order by a court or being notified by the Appropriate Govt. or its agencies through an authorized officer should not host or publish any information which is prohibited under any law in relation to the interest of the sovereignty and integrity of India, public order, friendly relations with foreign countries etc

In cases where significant social media intermediaries remove or disable access to any information on their own accord, then a prior intimation for the same shall be communicated to the user who has shared that information with a notice explaining the grounds and reasons for such action. Users must be provided with an adequate and reasonable opportunity to dispute the action taken by the intermediary

He said that the company respects the legislative processes, and in cases where it needs to push back, it does so. "It's a balance we have struck around the world," he said.

"So, we fully expect governments rightfully to both scrutinize and adopt regulatory frameworks. Be it Europe with copyright directive or India with information regulation etc, we see it as a natural part of societies figuring out how to govern and adapt themselves in this technology-intensive world," Pichai said, adding that Google engages constructively with regulators around the world, and participates in these processes.