Tatas to revive Tata Teleservices to focus to growing SMEs
By MYBRANDBOOK
Tata Teleservices is geared to come back in new avatar in the Indian market with a new name and a new goal. It is getting rebranding it as Tata Tele Business Services (TTBS) which will focus on helping the small and medium enterprises (SMEs) of the country.
The new company will also support Tata Electronics, which was created to tap the SME segment, and its SuperApp digital platform, which will bring its various consumer services together.
TTBS has launched Smartflo, a cloud-hosted communication platform targeting SMEs that have a hybrid work culture where people work from home and remote locations. Smartflo can be accessed through mobile phones and desktops.
Tata Sons had written off its investment of Rs 28,600 crore in Tata Teleservices in 2020. The consumer mobile business was transferred to Bharti Airtel but the enterprise segment was not merged with Tata Communications. The company is being rebranded now to tap the SME sector.
Tata Communications caters primarily to large enterprises. India is estimated to have about 63 million small and medium enterprises. TTBS will offer services including intelligent call routing, call monitoring and an option for a dashboard to check the number of inbound and outbound calls. The service can be used for banking, insurance, manufacturing, ecommerce, healthcare, fintech and SMEs, which deal with customers in large numbers.
TTBS can leverage the arrival of 5G in India as an opportunity to offer services to both telecom operators and SMEs and grow its business multiple folds. Harjit Singh Chauhan, president of the enterprise business at Tata Teleservices, is heading the revamped entity, which is also looking at the 5G space, where it will offer services to other telecom operators.
Tata Sons has cleaned up the financial mess in the entity and will resume operations on a clean slate, top officials aware of the development said. The holding company has put together a top team comprising of officials from Tata Teleservices, Tata Sons and Tata Communications to drive the initiative, a senior official said.
BREAKING NEWS
TECHNO TRENDS
Legal Battle Over IT Act Intensifies Amid Musk’s India Plans
The outcome of the legal dispute between X Corp and the Indian government c...
Wipro inks 10-year deal with Phoenix Group's ReAssure UK worth
The agreement, executed through Wipro and its 100% subsidiary,...
Centre announces that DPDP Rules nearing Finalisation by April
The government seeks to refine the rules for robust data protection, ensuri...
Home Ministry cracks down on PoS agents in digital arrest scam
Digital arrest scams are a growing cybercrime where victims are coerced or ...
E-Magazine
TECHNOTAINMENT
Hrithik Roshan to endorse RuPay as Brand Ambassador
RuPay is reportedly planning to feature Bollywood superstar Hrithik Rosha
India Today Group launches – AI Pop Stars
Staying true to our industry leadership position in using cutting-edge tech
MOVERS & SHAKERS
TelioLabs ropes in Phaniraj V A as the Group CEO
TelioLabs has announced the onboarding of Phaniraj V A as its new Group CE
Wipro Appoints Amit Kumar as Managing Partner and Global Head
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading technology s
OPEN YOUR EYES
INTERVIEWS
Cisco building a trusted and resilient future for the nation
Security is foundational to everything Cisco does and customers insist on e
Autodesk continually pushing the boundaries in the Design and
Autodesk’s vision is of a better world designed and made for all. It inte
HOT PICK
MSI Announces the availability of RTX 50 series of laptops in
MSI, the innovative computing manufacturer in gaming, creator
Nothing Phone (3a) goes on sale today, starting at Rs 19,999
The phone was launched on March 4, featuring a 50MP main, ultra-wide, and t
MAKE IN INDIA BRANDS
MATRIX COMSEC PVT. LTD.
HIMACHAL FUTURISTIC COMMUNICATIONS LTD.
CENTRE FOR DEVELOPMENT OF TELEMATICS (C-DOT)
DATA SAFEGUARD INDIA PRIVATE LIMITED
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Icons Of India : Puneet Chandok
Puneet Chandok is President, Microsoft India & South Asia and is respo...
Icons Of India : NEERAJ MITTAL
He started his career as an IAS Officer in 1992. He has held various a...
Icons Of India : NIKHIL RATHI
Co-founder & CEO of Web Werks, a global leader in Data Centers and Clo...
PARTNER SPEAKERS
PSU
BEL - Bharat Electronics Limited
BEL is an Indian Government-owned aerospace and defence electronics co...
HPCL - Hindustan Petroleum Corporation Ltd.
HPCL is an integrated oil and gas company involved in refining, market...
CSC - Common Service Centres
CSC initiative in India is a strategic cornerstone of the Digital Indi...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - Dheeraj Pandey, CEO, DevRev
Dheeraj Pandey, Co-founder and CEO at DevRev , has a remarkable journe...
Indian Tech Talent Excelling The Tech World - REVATHI ADVAITHI, CEO- Flex
Revathi Advaithi, the CEO of Flex, is a dynamic leader driving growth ...
Indian Tech Talent Excelling The Tech World - George Kurian, CEO, Netapp
George Kurian, the CEO of global data storage and management services ...
ITFORUM 2025
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
of images belongs to the respective copyright holders
