ABN Amro mobile banking app breaks record with 1Billion logins
By MYBRANDBOOK
The ABN Amro mobile banking app broke the magic boundary of 1 billion logins in 2020 for the first time. On average, a customer logged in 390 times over the past 12 months.
With pandemic pushing it into a new demographic, more than four out of five clients, such as senior citizens used the app.
“To get right down to it: we expect this number to rise further in the future and to stay above 1 billion annually,” says Hans Pothuizen, lead product owner of the ABN Amro app. “The number of logins has been on the rise in recent years. At the same time, a growing number of clients are using the app for the first time. The new functions we’ll be adding in the coming period should help drive this number up.”
The number of iDeal account-to-account payments made through the app also broke records this year: 51% more payments were made in January and February of 2020 than in the same period the previous year. Online purchases got to shine during Covid-19, with a more than 60% increase in iDeal payments made through the app in these months.
Pothuizen says the bank intends to add a range of new functionality to the app over the course of 2021.
“It will soon be possible to open a joint account in the app. And we’re going to make transfers easier to carry out and the app more accessible," he says. "We’re doing this to ensure that disabled clients, for instance the blind, can easily use the app."
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