Google Pay inks collaboration with Qwikcilver to issue real-time virtual gift cards to users
By MYBRANDBOOK
Google Pay in collaboration with Qwikcilver has launched its Spot on Google Pay’s Spot Platform, which allows merchants to create branded commercial experiences within its app. Qwikcilver launched the Woohoo virtual gift card store on Google Pay Spot Platform enabling Google Pay users to purchase and send gift cards in real-time. Users will now have the option to choose digital gift cards from over 150 brands that can be used at offline stores across 1,500 cities and major online portals.
The collaboration happened at a time when Indians are trying to uplift their spirit during the ongoing festive season. At the time when the people are still reluctant to move out of their houses, gift cards seem to be an ideal option providing features such as easy transferability, personalized touch and contactless gifting.
Qwikcilver mentioned that it powers every 9 out of 10 gift cards in India and has onboarded most of the major brands on its platform. With the top three categories in gift-cards being ecommerce, grocery and fashion, the company enables gift cards for corporates, individual merchants as well as consumers.
“With the launch of Woohoo on Google Pay Spot Platform this festive season, will offer more reasons for consumers to rejoice. We are privileged to have launched our Spot on Google Pay’s Spot Platform which continues to witness an increase in acceptance and adoption amongst consumers and merchants amidst the ongoing pandemic. The initiative is aimed at easing the entire process of purchasing and sending digital gift cards on the back of changing consumer behaviour,” said Kumar Sudarsan, President – Gift, Prepaid and Stored Value, Pine Labs.
“The uniqueness of a digital gift card is that it can be purchased instantly for last-minute gifting without losing the personalized touch and providing the receiver the freedom to spend. While Qwikcilver has enabled Woohoo digital gift card store as a preferred destination for consumers, the presence on Google Pay will enhance consumer experience to use digital gifting with a click of a button,” he further added.
Singapore to remove One-Time Passwords from Bank Accounts
According to the Monetary Authority of Singapore, clients who utilise secur...
Is 375 million Airtel subscribers database breached?
When a hacker claims to have accessed and put up for sale a customer databa...
The government of India intends to construct a single portal f
A single portal will be launched by the Indian government to list all of it...
OpenAI offers GPT-4o, a faster model available to all users at
GPT-4o, a faster and more sophisticated AI model, is made available to all...
ICONS OF INDIA : RAMESH NATRAJAN
Ramesh Natarajan, CEO of Redington Limited, on overcoming ‘technolog...
Icons Of India : Kumar Mangalam Birla
Aditya Birla Group chairman Kumar Mangalam Birla recently made a comeb...
Icons Of India : PRATIVA MOHAPATRA
Prativa is a transformational leader with an incredible breadth of exp...
CSC - Common Service Centres
CSC initiative in India is a strategic cornerstone of the Digital Indi...
NSE - National Stock Exchange
NSE is the leading stock exchange in India....
TCIL - Telecommunications Consultants India Limited
TCIL is a government-owned engineering and consultancy company...
Indian Tech Talent Excelling The Tech World - Dheeraj Pandey, CEO, DevRev
Dheeraj Pandey, Co-founder and CEO at DevRev , has a remarkable journe...
Indian Tech Talent Excelling The Tech World - ANJALI SUD, CEO – Tubi
Anjali Sud, the former CEO of Vimeo, now leads Tubi, Fox Corporation...
Indian Tech Talent Excelling The Tech World - PADMASREE WARRIOR, Founder, President & CEO - Fable
Padmasree Warrior, the Founder, President, and CEO of Fable, is revolu...