Gmail rejuvenates itself, removes envelope logo
By MYBRANDBOOK
Google announced that it is rebranding G Suite to “Workspace” with new features and major visual changes. This also means that Gmail is losing its iconic envelope logo for a more Google-like design. The new Gmail logo is now just the letter ‘M’ with Google’s trademark colours.
The current Gmail is an envelope with the letter ‘M’ signified in red colour. With the new change, Gmail is now just the letter ‘M’ with Google’s trademark colours of blue, red, yellow, and green.
Google plans to merge its products Docs, Meet, Sheets, and Calendar. These other products have also gone through logo changes and none of them look distinct now as it did before.
The decision to change Gmail’s iconic logo wasn’t an easy one. Regular testing and feedback was required for the team behind redesigning the Gmail logo and other products as well. Google even considered losing the letter ‘M’ and removing the red colour altogether for the new Gmail logo, Fast Company reported. But this was met with negative feedback. Also, the iconic envelope never turned out to be an integral part of Gmail’s design.
The team finally settled on a logo design that still made Gmail recognisable but was modern as well. Red still takes most of the colour space in the new logo accompanied by blue, yellow and green.
“We’re not trying to move away from being Gmail. That’s critical. Where we landed, yeah, it feels different and fresh and more modern, but I can still tell it’s Gmail,” Fast Company quoted Margaret Cyphers, UX % Creative Director at Google, as saying.
The new changes to Gmail and other Google products will start rolling out in the coming weeks, and months.
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