Digitalization and digitization: The only way to move forward for Enterprises
By MYBRANDBOOK
Shweta Srivastava, Head – IT Applications, IT, JK Cement
Technology blueprint for year ahead
Information Technology has evolved and continues to grow with an advent of innumerable technology tools, platforms and solutions. Enterprises have realized and have accepted that digitalization and digitization is the only way forward and depend to a large extent on technology for growth.
Our agenda for this year largely revolves around the same with key focus on –
• Customer centric solutions for enhancing CX and CSAT Score – as JK works closely through Distribution channel i.e. B2B and B2B2B, our customers are Stockists, Retailers and a host of Influencers. We focus on building technology which can bring the entire ecosystem together and shall enable our customers to work closely with us to avail products and services in a much seamless manner.
• Employee Productivity solutions – As JK is truly an employee centric organization, we truly believe that our people are real assets and as a technology leader, I also plan to make my contribution towards making convenient technology platforms and providing tools which can directly contribute in enhancing productivity and collaboration.
• Sustainability solutions – JK is sensitive towards its responsibility towards the environment and hence we leverage AI/ML based predictive and prescriptive solutions which can help us in optimizing the use of natural resources and in reusing the non-renewable energy ensuring our contribution to the environment.
• Analytics & Dashboarding solutions to be used by Sales and Distribution teams for taking informed data driven decisions and also be able to forecast demand and plan production accordingly.
Latest technologies influencing growth
While we are leveraging a host of emerging technologies directly or through partners, some of them are – Cloud Telephony, LCNC platform, Mobility, Cloud Computing, CRM.
These technologies help us to deliver solutions in an agile manner and also help by providing desired scalability as the business these days is too dynamic and demanding.
Fortifying organization from cyber threats
There is no doubt that with increasing exposure to the external environment, our digital assets have become vulnerable and more prone to threat attacks. We have evaluated a lot of new age cybersecurity tools and are working aggressively in deploying solutions like – EDR & XDR, SIEM, IAM, CASB.
While we end up deploying multiple tools and defining security perimeter, we can never be confident of 100% secure. This gave birth to ZTNA. At JK, we have a robust BCP in place and completely follow Zero Trust while enabling access to anyone and everyone.
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