Effective of digital marketing and use of ERP software across organization: Key priorities of Zuari Infraworld
By MYBRANDBOOK
Bipradas Bandyopadhyay, Head-IT - Zuari Infraworld India
Key Priorities of 2020
The key priorities are to enhance effectiveness of digital marketing to generate more revenue, ensure effective use of ERP software across the organization and to ensure use of software applications to manage documents across the organization.
Combining Breakthrough & Fusion approach
Breakthrough approach in designing/executing technology strategies is the most desired one as it swiftly increases efficiency and productivity of the organization while it helps to generate more revenue and ensures better profitability of the organization.
The approach of having breakthroughs in executing technology strategies may not always bring the desired result for the organizations, hence using the fusion approach for the areas not impacted by breakthrough technologies would provide the optimum results for the organization.
“As our key priorities include effective use of digital marketing and use of software to manage documents which are of importance from the pre-sales till after-sales activities, we believe that we can reach the customers early and help them to achieve their objectives (of purchasing product and best services) seamlessly through our activities.”
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