Digital Transformation is more about reimagining experiences for customers, employees and partners
By MYBRANDBOOK
Aparna Gupta
MD
Evolve Digitas
Key Priorities of 2020
We have been sensitive to the current situation and have opted for WFH for all employees till things get better. Besides that we are currently working on softer policies to help employees use more tools that help them collaborate with colleagues being at home. Being Digital first, security is a key concern for us as well as our customers and even pre COVID we had deployed all tools needed to provide the same to our workforce.
Combining Breakthrough & Fusion approach
As technology becomes the catalyst for transformation of business strategy, the lines between business and technology functions are blurring along with the shifting expectations of IT leading to many organizations like ours to reimagine the role of technology and rethink traditional operating models including our organizational structures. With that being said, one should always remember that too much of everything may also lead to failure therefore I believe that a company in order thrive, need to include a mixture of both breakthrough and fusion approaches in their strategy.
Cyber Security
2019 saw cybersecurity as a massive issue, both for the technology industry and the general public. Between ransomware attacks, credit card fraud, and a tsunami wave of new app releases (some of them with little to no security measure in place), cybersecurity has never been more important for organizations. This is set to continue in 2020 and well into the future.
In 2020, cyberattacks is on the rise and while organizations are now more aware than ever before as to the importance of cybersecurity, many (if not most) are struggling to define and implement the required appropriate security measures. In my opinion, some of the threats facing the cybersecurity industry in 2020 are –
● Ransomware and malware
● Cloud Computing
● Mobile apps
“Digital transformation is becoming less about traditional benefits like cutting costs and more about reimagining experiences for customers, employees and partners. More organizations will realize the importance of human-centric design, leading transformation initiatives with experience. The goal is to have less friction and add new value for people both working for and interacting with an organization. Employee and customer satisfaction and retention then go up, and experience becomes a differentiating value proposition and driver of top-line growth. Benefits like reduced costs are still there, but they become inherent in the overall transformation.”
BREAKING NEWS
TECHNO TRENDS
Legal Battle Over IT Act Intensifies Amid Musk’s India Plans
The outcome of the legal dispute between X Corp and the Indian government c...
Wipro inks 10-year deal with Phoenix Group's ReAssure UK worth
The agreement, executed through Wipro and its 100% subsidiary,...
Centre announces that DPDP Rules nearing Finalisation by April
The government seeks to refine the rules for robust data protection, ensuri...
Home Ministry cracks down on PoS agents in digital arrest scam
Digital arrest scams are a growing cybercrime where victims are coerced or ...
E-Magazine
TECHNOTAINMENT
Hrithik Roshan to endorse RuPay as Brand Ambassador
RuPay is reportedly planning to feature Bollywood superstar Hrithik Rosha
India Today Group launches – AI Pop Stars
Staying true to our industry leadership position in using cutting-edge tech
MOVERS & SHAKERS
TelioLabs ropes in Phaniraj V A as the Group CEO
TelioLabs has announced the onboarding of Phaniraj V A as its new Group CE
Wipro Appoints Amit Kumar as Managing Partner and Global Head
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading technology s
OPEN YOUR EYES
INTERVIEWS
In India, 88% of Indian business leaders are planning to inves
As we move through 2024, it has become increasingly clear that AI is not ju
Alcatel-Lucent Enterprise Carrying a 100 year legacy ahead
A good amount of R&D works and global support services are operated out of
HOT PICK
MSI Announces the availability of RTX 50 series of laptops in
MSI, the innovative computing manufacturer in gaming, creator
Nothing Phone (3a) goes on sale today, starting at Rs 19,999
The phone was launched on March 4, featuring a 50MP main, ultra-wide, and t
MAKE IN INDIA BRANDS
MATRIX COMSEC PVT. LTD.
SAMRIDDHI AUTOMATIONS PVT. LTD.
EXIDE INDUSTRIES LTD.
WIPRO LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
ICONS OF INDIA : SANDIP PATEL
Sandip Patel is the Managing Director for IBM India & South Asia regio...
Icons Of India : Daisy Chittilapilly
Daisy Chittilapilly is the President of Cisco’s India and SAARC regi...
Icons Of India : NIKHIL RATHI
Co-founder & CEO of Web Werks, a global leader in Data Centers and Clo...
PARTNER SPEAKERS
PSU
ITI - ITI Limited
ITI Limited is a leading provider of telecommunications equipment, sol...
NIC - National Informatics Centre
NIC serves as the primary IT solutions provider for the government of ...
C-DAC - Centre for Development of Advanced Computing
C-DAC is uniquely positioned in the field of advanced computing...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - Shantanu Narayen, CEO- Adobe Systems Incorporated
Shantanu Narayen, CEO of Adobe Systems Incorporated, is renowned for h...
Indian Tech Talent Excelling The Tech World - REVATHI ADVAITHI, CEO- Flex
Revathi Advaithi, the CEO of Flex, is a dynamic leader driving growth ...
Indian Tech Talent Excelling The Tech World - ANJALI SUD, CEO – Tubi
Anjali Sud, the former CEO of Vimeo, now leads Tubi, Fox Corporation...
ITFORUM 2025
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
of images belongs to the respective copyright holders
