Digital Transformation is more about reimagining experiences for customers, employees and partners
By MYBRANDBOOK
Aparna Gupta
MD
Evolve Digitas
Key Priorities of 2020
We have been sensitive to the current situation and have opted for WFH for all employees till things get better. Besides that we are currently working on softer policies to help employees use more tools that help them collaborate with colleagues being at home. Being Digital first, security is a key concern for us as well as our customers and even pre COVID we had deployed all tools needed to provide the same to our workforce.
Combining Breakthrough & Fusion approach
As technology becomes the catalyst for transformation of business strategy, the lines between business and technology functions are blurring along with the shifting expectations of IT leading to many organizations like ours to reimagine the role of technology and rethink traditional operating models including our organizational structures. With that being said, one should always remember that too much of everything may also lead to failure therefore I believe that a company in order thrive, need to include a mixture of both breakthrough and fusion approaches in their strategy.
Cyber Security
2019 saw cybersecurity as a massive issue, both for the technology industry and the general public. Between ransomware attacks, credit card fraud, and a tsunami wave of new app releases (some of them with little to no security measure in place), cybersecurity has never been more important for organizations. This is set to continue in 2020 and well into the future.
In 2020, cyberattacks is on the rise and while organizations are now more aware than ever before as to the importance of cybersecurity, many (if not most) are struggling to define and implement the required appropriate security measures. In my opinion, some of the threats facing the cybersecurity industry in 2020 are –
● Ransomware and malware
● Cloud Computing
● Mobile apps
“Digital transformation is becoming less about traditional benefits like cutting costs and more about reimagining experiences for customers, employees and partners. More organizations will realize the importance of human-centric design, leading transformation initiatives with experience. The goal is to have less friction and add new value for people both working for and interacting with an organization. Employee and customer satisfaction and retention then go up, and experience becomes a differentiating value proposition and driver of top-line growth. Benefits like reduced costs are still there, but they become inherent in the overall transformation.”
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