BIBA Apparels focusing on technologies like Robotic Process Automation, Blockchain and Unified Commerce
By MYBRANDBOOK
Anurag Saxena
Head-IT
BIBA Apparels
Key Priorities of 2020
To sustain in today’s competitive marketplace, it has become quintessential for every industry to utilize innovative technologies that make their technology landscape more powerful. These innovative technologies are bringing revolutionary changes especially in retail industry.
Therefore, the adoption of these upcoming technology trends in the business will give an edge above the competitors and will give an anchor to remain relevant in the competitive ocean.
Some of the technologies including Artificial Intelligence, Machine Learning are already implemented to enrich customer experience, real customer insights and decision making on offers specific to customer segmentation. We are also using visual analytics and
heat maps to understand customers better and recommend products as per their likes and taste.
We are also working on implementing the use cases on Robotic Process Automation, thus improving work efficiency with speed. Also, we are exploring how blockchains can help us in addressing the problem statements, which are common to the fashion industry.
Combining Breakthrough & Fusion approach
The breakthrough with fusion approach in technology strategy will definitely introduce radically new capabilities, but at the same time, we have to be double sure on the feasibility and adoption path of these technology strategy along with associated challenges,
so be cautious.
“We are always ahead of the competition in adopting technology and transformations; we have already started our digital transformation journey almost 18 months back, some of the initiatives have already given us great results in terms of ROI. Further, we are focussing on technologies like Robotic Process Automation, Blockchain and Unified Commerce journey adoption and its usage in our business.”
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