Top 25 Brands 2020 - MICROSOFT CORPORATION
By MYBRANDBOOK
SATYA NADELLA, CEO
KEY DIFFERENTIATOR: Headquartered in Redmond, Washington, Microsoft, an American multinational technology, was founded by Paul Allen and Bill Gates. Microsoft has invested heavily into AI; championed bots as a new computing paradigm; and developed ambitious apps for platforms such as iOS and Android rather than trying to weaken the competition by tying its core assets directly to Windows, rated as the most valued company at the global level.
PRODUCTS & SOLUTIONS: Windows Office Servers, Skype, Visual Studio, Xbox, Surface, Azure, Bing, LinkedIn, Office 365, OneDrive,Microsoft 365 is powered by Office 365, Windows 10 and Enterprise Mobility, Security to fuel customers collaboration, creativity and revenue growth.
BRAND VISIBILITY: Microsoft is best known for its software products - Microsoft Windows, Microsoft Office and Internet Explorer. Its mission is to empower every person and every organization to achieve more. Talking about the India market, Microsoft is evaluating to increase its datacenter capacity given the traction it is receiving. The increasingly flexible software seamlessly integrates chat, calls, file sharing, video meetings, and third-party apps to allow employees to engage in a nonlinear workflow.
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