WarnerMedia unveils HBO Max in US
By MYBRANDBOOK
WarnerMedia has officially launched its new streaming platform, HBO Max. It is featuring a leading collection of content curated from across WarnerMedia’s legendary catalog and a roster of new Max Originals, plus fan-favorite acquired franchises and films.
The launch of HBO Max is the culmination of efforts over the past year to bring the best of WarnerMedia together to launch a new streaming offering, following AT&T’s acquisition of Time Warner. HBO Max has an unparalleled backing of distinct talent and industry leaders and demonstrates what can be accomplished when WarnerMedia’s celebrated brands come together.
This new direct-to-consumer experience features 10,000 hours of premium content including the entire HBO service; motion picture and TV series from Warner Bros.’ 100-year content collection; highlights from New Line; catalog titles from DC, CNN, TNT, TBS, truTV, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth and Looney Tunes Cartoons; a selection of classic films curated in partnership with TCM; along with a monthly offering of new Max Originals, guaranteeing something for everyone in the household. HBO Max is available starting today priced at $14.99/month from WarnerMedia.
Bob Greenblatt, Chairman of WarnerMedia Entertainment and Direct-to-Consumer, comments, “Today we are proud to introduce HBO Max – a dream that was created and nurtured by an incredible team of talented executives who dedicated the last year-and-a-half to making it a reality for consumers nationwide. However, this is just the beginning of our journey. We will continue to innovate and evolve this one-of-a-kind platform that brings together beloved programming from across the WarnerMedia family and around the world, while also paving the way for the creative voices of tomorrow.”
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