Lava plans to shift handset production, R&D from China to India in six months
By MYBRANDBOOK
Lava International has planned to shift its production for the export market from China to India within six months with the help of production linked incentives (PLI) scheme announced by the Indian government. It will invest Rs 80 crore to make this transition this year and subsequently about Rs 800 crore over the next five years.
Hari Om Rai, Chairman and Managing Director of Lava said in an interview, “We have been eagerly looking forward to an opportunity to shift our entire mobile R&D, design, and manufacturing from China to India. With the production linked incentives, our manufacturing disabilities for the world market would largely be met, hence we plan to make this shift. We see complete transition happening over a period of time. The transition will depend on demand as well as on our ability to capture market share in the global market."
Lava's manufacturing facilities in China are outsourced, whereas its R&D and design facilities in China owned by the company. The handset maker said that it has the setup to handle all domestic and export demands centrally from India.
The PLI scheme for large-scale electronics manufacturing was notified on April 1 and offers a production-linked incentive to boost domestic manufacturing and attract large investments in mobile phone manufacturing and specified electronic components, including Assembly, Testing, Marking and Packaging (ATMP) units.
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