Government urges FB, Google, WhatsApp for virus info blitz
By MYBRANDBOOK
According to reports, the government has asked Google and WhatsApp, and is in talks with Facebook to run massive information outreach campaigns to fight the Covid-19 pandemic.
Google will send close to 300 million notifications a day to users containing information on the pandemic. The government has also launched a Chatbot on Corona on Whatsapp called MyGov Corona Helpdesk. Saying Hi on WhatsApp to 9013151515 will get an automated response on queries related to Corona.
Google has also customised its India search page with the campaign “DO THE FIVE. Help stop coronavirus” that also contains a link to the Ministry of Health page giving important information on the pandemic, along with real-time data on the number of positive cases, their location and reported deaths. The government is exploring all possible technology solutions to deal with the contemporary challenge of Covid-19.
Apart from the ‘Do The Five’ social campaign, Google has also issued Push Notifications on the Google App for Android and iOS users in India to highlight this important information. Other initiatives include SOS Alerts, country specific Search Trends pages and a promo card on the YouTube Homepage that links out to the MoHFW website for up-to-date information.
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