In comparison with Amazon, Netflix prioritizes its content more than nine times in 2019
By MYBRANDBOOK
A new report revealed Netflix’s clear focus on its original content. It has been underlined by the streamer launched about nine times as much original programming as primary competitor Amazon Prime Video.
According to new figures from Omdia’s Original Online Production Report – 2020, Netflix released 2,701 hours of original programming in 2019, compared to 314 hours from Amazon Prime Video.
The research also found that Netflix offered a total of 657 first-run original titles in 2019, a significant amount more than the 70 new titles from Amazon Prime Video. Netflix also increased its hours and titles of original programming by 78% and 70% respectively compared to 2018. By contrast, Amazon’s hours declined by 18% and titles decreased by 5%.
Amazon has also increased its amount of live sport, including the UK broadcast of 20 premier league matches.
Netflix has also focused its efforts on non-US productions. The streamer uploaded 1,562 hours of shows and movies from outside the US, up from 578 hours in 2018. The 1,139 hours of production sourced from within the US in 2019 was also an increase, up 20% from 2018. This means that, for the first time, the majority (58%) of Netflix’s original content was produced outside the US.
This was reflected in the increase of subscriptions. Netflix ended 2019 with 109 million international subscribers, making 64% of its overall total and a year-over-year increase of 24%. Growth in the US grew a modest 3%.
It is highlighted in the report that International Netflix originals like La Casa de Papel, Sex Education and Our Planet attracted 44 million, 40 million and 33 million views respectively between October 2018 and September 2019.
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