Avaana Capital, Snapdeal's co founders invest in cycle brand Frog
By MYBRANDBOOK
AlphaVector, the parent company of bicycle brand Frog has raised an undisclosed amount from Avaana Capital and Titan Capital, which is an investment arm of Snapdeal’s co founders Rohit Bansal and Kunal Bahl.
AlphaVector was founded in 2015 by Sachin Chopra. AlphaVector’s Frog is a range of bicycles that assures safety, durability, comfort, and style. The company offers cycles for men, women, and kids. Moreover, it also has a separate segment for character-based designs for the bikes with Superman and Batman designs. With the new funding round, Frog plans to expand its product offerings.
Anjali Bansal, founder at Avaana Capital, has said that new India is in search of high-quality and comfortable cycling products that are also affordable and aspirational. Alongside its offline channels, Frog Bikes also sells through its portal with free shipping. It also has a formidable retail presence in over 250 cities across 600+ retail points.
Sachin Chopra, CEO and founder at AlphaVector has commented that AlphaVector has focused on launching innovative yet affordable products that speak to and resonate with India’s young demographic and give them access to an aspirational brand.
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