Samsung launches the revolutionary Galaxy Fold in India


By MYBRANDBOOK


MYBRAND BOOK

Smartphone brand Samsung launches the Galaxy Fold, a meticulously crafted luxury smartphone that unveils a new era of smartphone design, technology and consumer experience for those who desire only the best in life.
 

Ergonomically designed to fit within the palm of your hand, when closed, it allows you to access your essentials on the cover display comfortably with one hand, and when opened, its immersive 7.3-inch Infinity Flex Display unfolds a revolutionary high-end large screen experience, making your favorite games and movies larger than life so that they will leave you truly breathless.

 

Galaxy Fold consumers will get premium customer care in the mobile space, with a dedicated 24x7 expert on call. Consumers who buy Galaxy Fold on Samsung India’s online store, Samsung Shop, will get their device delivered to them through a Concierge.

 

HC Hong, President and CEO of Samsung Southwest Asia said, “With Galaxy Fold, we have pushed beyond what’s possible, and redefined the mobile category, introducing a device like no other. Samsung is setting an entirely new benchmark for smartphone design, and we will continue to take consumer experience to the next level.”

 

“Galaxy Fold is a head-turner. Galaxy Fold is meant for those who want only the best in their lives, in terms of style, design, luxury and the latest in services, including a dedicated 24x7 concierge service and one-year Infinity Flex Display protection,” said Ranjivjit Singh, Chief Marketing Officer and Senior Vice President, Mobile Business, Samsung India.

 

The premium Galaxy Fold experience starts when you open the box. The device is laid out flat, inviting you to have your first experience of folding the device. Each Galaxy Fold is accompanied by a welcome message and care instructions offering clear guidance for how to use this new, luxury device.

 

Each Galaxy Fold comes with Galaxy Buds in the box, so that one can fully enjoy its superior multimedia experience on the go. For added protection, a unique slim Aramid Fiber case is also included in the box. Designed just for Galaxy Fold, this special case made of fiber has high capacity to withstand pressure.


 

Galaxy Fold internal screen does not merely bend. It folds. Folding is a more intuitive motion, and a more difficult innovation to deliver. Samsung invented a new polymer layer and created a display around 50 percent thinner than the typical smartphone display. The new material makes Galaxy Fold flexible and tough, built to last.

 
Samsung engineered a sophisticated hinge with multiple interlocking gears. This system is housed in a hidden enclosure for a seamless and elegant look.

 
The fingerprint scanner is found on the side where the thumb naturally rests, so the device unlocks easily. Two batteries and the components are evenly distributed so Galaxy Fold feels balanced in your hands. Color with unique finishing - Cosmos Black-and the engraved hinge with Samsung logo complete its elegant fit and finish.

 
Galaxy Fold was designed with smartphone users in mind – driven by bigger and better form factors that boost their experiences. Galaxy Fold changes to the screen you need, the moment you need it. Slip it out of your pocket for one-handed calls, texts, and more and open for endless multitasking and higher quality viewing on our largest mobile display for presentations, digital magazines, movies, and AR content.

 

The unique UX built just for Galaxy Fold, provides new ways to get the most out of your smartphone.Galaxy Fold comes with 12GB of RAM and 512GB internal storage, and will be available in Premium Cosmos Black color, at INR 164,999.



Pre-bookings for Galaxy Fold in India open on October 4, 2019 and deliveries will begin on October 20, 2019. Galaxy Fold will be available for pre-booking online on Samsung’s official online store, Samsung Shop, and offline in 35 cities across select 315 outlets, including the iconic Samsung Opera House in Bengaluru.



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