Growing Internet users of Children in India to touch 15% app
By MYBRANDBOOK
Children between the age of 5 and 11 years account for nearly 15 per cent of India’s active Internet users. According to the Internet and Mobile Association of India (IAMAI), 66 million Internet users in the country are in the age bracket of 5 to 11 years. They access the Internet on the devices of family members.
The report further says,nearly one-third of users access internet for more than one hour in urban India, whereas in rural India, a similar proportion of users access internet for 15-30 minutes.
India had 451 million monthly active Internet users as of March 31, 2019, second only to China in terms of number of users. However, with only 36 per cent Internet penetration, there is much headroom for growth.
The report finds that in terms of absolute numbers, urban India with 192 million users has almost the same number of users as rural India. However, in terms of percentages or penetration, given the disparity of population distribution in urban and rural India, urban India has a considerably higher penetration level.
"Of the 451 million monthly active users, 385 million are over 12 years of age and 66 million are in the age bracket of 5 to 11 years, who access internet on the devices of family members...two-thirds of internet users in India are in the age group of 12-29 years," it says.
The report pointed out that with internet penetration level at only 36 per cent, "there is still much headroom for growth". NCR registered the highest internet penetration, followed by Kerala, Haryana, Himachal Pradesh and Punjab, it said.
Among the cites, Mumbai and Delhi top the list with 11.7 million and 11.2 million Internet users respectively. Bengaluru and Kolkata with 6.1 million users are placed third, followed by Chennai with 5.4 million Internet users.
The report also indicates that ,Female internet users' population is half of the 258 million male internet users, and the bias is more evident in rural India. Kerala, Tamil Nadu and Delhi have a higher proportion of female internet users than other states, it said.
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