Bidisha Nagaraj
CMO
Schneider Electric - India

 

Brand Projections 2019

The planet Earth is facing an energy dilemma. The only possible solution is to become 3X more efficient. Schneider Electric ensures that ‘energy is on’ by making it safe, reliable, efficient, connected and sustainable. Its differentiation lies in its expertise in converging IT-OT and other advanced technologies that can make energy demand more efficient and connected.

 
Schneider Electric believes that for its brand strategy to stay relevant, it is critical that it begins leading the digital transformation from within the organisation. The endeavour is to empower its entire ecosystem, from employees to partners as well as customers, with agility and responsiveness. So, the programmes are created in a way that it’s engages with its existing business partners as well as prospective partners through various innovative digital vehicles.

 
Transforming Customer Journey

Schneider Electric believes in creating memorable experiences for its customers, and it does this by allowing the intersection between the digital and customer experience happen. It offers its customers a host of digitised solutions to meet their energy requirements and get them to interface with Schneider Electric through a host of touch points including digital, physical and through an extensive partner community.

 
Empowered energy consumers — whether homeowners or huge corporations worldwide — are looking for mitigated climate change, autonomy, resiliency, and cost optimization. Hence, this serves as the driving message in Schneider Electric wherein the consumer’s experience, whether big or small, influences the growth and structure of the company. 

  
Security Action Plan
 
We live in a hyperconnected world and it goes without saying that large quantities of data are being shared in this IoT world. Security of this data becomes a critical aspect in such a scenario. Cybersecurity and data privacy are integral to Schneider Electric’s business strategy. Overall, Schneider aims to protect itself in order to protect its customers, following a multifaceted Cybersecurity posture that includes several aspects.

 
In recent years, Schneider elevated its cybersecurity strategy to top leadership and governance, with oversight and initiatives throughout the company. Within its extended enterprise, Schneider Electric cultivates strong cyber and AI partnerships with Industry 4.0 security experts and specialists in threat prediction and prevention to build resilience at the convergence of IT and OT infrastructure.

 
Commitment towards R&D
 
Schneider Electric recognises India’s significant growth opportunities, further accentuated by the Indian Government’s “Make in India” policy. Schneider Electric is establishing a company with scale, efficiency and channel partner outreach across India. It will offer innovative products and solutions to Indian customers, bringing differentiation in a dynamic and competitive market having many major global and local low voltage switch-gear players.

 
Schneider Electric is also committed to making technology in the lines of Digital India and Make in India. Currently, Schneider Electric’s technologies are powering businesses and key government programmes including Make in India, Smart Cities Mission and Electric Mobility.
 

FACT FILE
Name of the Founder : Adolphe and Joseph-Eugene Schneider
Headquarter : Rueil-Malmaison, France
Year of inception : 1836 (as Schneider & Cie) and then incorporated  in 1981

            
Interesting Facts :
• India’s first integrated Green Field Smart City, Atal Nagar, runs on Schneider Electric EcoStruxure Platform.  It has leveraged its EcoStruxure platform based on  cutting edge technology of IoT, sensing, analytics and cyber-security technologies to deliver a world-class integrated city.

 
The path-breaking products/solutions from last FY :
• EcoStruxure is Schneider Electric’s IoT-enabled, plug-and-play, open, interoperable architecture and
   platform in Homes, Buildings, Data Centres, Infrastructure and Industries. It delivers Innovation at
   every level from Connected Products to Edge Control, and Apps, Analytics and Services, on 6 domains of expertise

• Schneider Electric introduces the Masterpact MTZ  circuit breakers. Combining scalability, durability,
   and connectivity, Masterpact MTZ air circuit breakers incorporate the latest digital technologies to provide improved power uptime and energy efficiency.