Snapchat opens India office in Mumbai
By MYBRANDBOOK
As the number of users crossed 203 million people use Snapchat daily on average. Twitter is testing a 'News Camera' feature, which is lot like Snapchat. Jared Grusd, Chief Strategy Officer of Snapchat said. The data of DAU (daily active users) in India has jumped 40 per cent year-on-year in the June quarter, and the company is setting up its first office in the country to support business growth.
The focus of the local team in India will focus on expanding strategic partnerships, building an engaged community of creators and users as well as servicing local advertisers.
"While we do not break down country-specific userbase, what I can say is Snapchat has seen a 40 per cent DAU increase in India from Q2 2018 to Q2 2019. We are setting up our first office in India in Mumbai in order to support the continued growth of our business in the country," he further said. As per the company report, about 203 million people use Snapchat daily on average.
Secondly, Snap is the parent company of Snapchat. The app allows users to share photos with friends for 24 hours after which the content disappears. Snap had announced the appointment of its first employee based out of India, Durgesh Kaushik to Head the Market Development and part of the global team.
The company has also introduced four Indian languages to Snapchat (the app), with plans to launch an additional five languages before end of the year. We believe that building a team locally will allow us to create the best possible experience for local Snapchatters. We continue to expand our strategic partnerships with regional media companies add more community content, and work with local content creators," Grusd said.
Grusd said, unlike other social media outlets, Snap's focus is on providing a medium for communication between a close group of friends. "We are private by design... the ephemerality (of content) kind of extends that whole philosophy around making it private by design. It's a place for real friends where they can share their moments without any social pressure," he concluded.
BREAKING NEWS
TECHNO TRENDS
Legal Battle Over IT Act Intensifies Amid Musk’s India Plans
The outcome of the legal dispute between X Corp and the Indian government c...
Wipro inks 10-year deal with Phoenix Group's ReAssure UK worth
The agreement, executed through Wipro and its 100% subsidiary,...
Centre announces that DPDP Rules nearing Finalisation by April
The government seeks to refine the rules for robust data protection, ensuri...
Home Ministry cracks down on PoS agents in digital arrest scam
Digital arrest scams are a growing cybercrime where victims are coerced or ...
E-Magazine
TECHNOTAINMENT
Hrithik Roshan to endorse RuPay as Brand Ambassador
RuPay is reportedly planning to feature Bollywood superstar Hrithik Rosha
India Today Group launches – AI Pop Stars
Staying true to our industry leadership position in using cutting-edge tech
MOVERS & SHAKERS
TelioLabs ropes in Phaniraj V A as the Group CEO
TelioLabs has announced the onboarding of Phaniraj V A as its new Group CE
Wipro Appoints Amit Kumar as Managing Partner and Global Head
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading technology s
OPEN YOUR EYES
INTERVIEWS
Bolstering its commitment to help build a truly self-reliant B
CP PLUS is dedicated to spreading a sense of security to every corner of In
Autodesk continually pushing the boundaries in the Design and
Autodesk’s vision is of a better world designed and made for all. It inte
HOT PICK
MSI Announces the availability of RTX 50 series of laptops in
MSI, the innovative computing manufacturer in gaming, creator
Nothing Phone (3a) goes on sale today, starting at Rs 19,999
The phone was launched on March 4, featuring a 50MP main, ultra-wide, and t
MAKE IN INDIA BRANDS
SAFE SECURITY SERVICES PVT. LTD.
DIGISOL SYSTEMS LTD.
ZOHO CORPORATION PVT. LTD.
ALPHAMAX TECHNOLOGIES PVT. LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Icons Of India : CP Gurnani
Former Managing Director and CEO of the well-known IT service company ...
ICONS OF INDIA : SANJAY NAYAR
Sanjay Nayar is a senior finance professional in the Indian private in...
Icons Of India : ALOK OHRIE
Alok Ohrie leads Dell Technologies’ India business, overseeing Sales...
PARTNER SPEAKERS
PSU
EESL - Energy Efficiency Services Limited
EESL is uniquely positioned in India’s energy sector to address ener...
PFC - Power Finance Corporation Ltd
PFC is a leading financial institution in India specializing in power ...
RailTel Corporation of India Limited
RailTel is a leading telecommunications infrastructure provider in Ind...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - ANJALI SUD, CEO – Tubi
Anjali Sud, the former CEO of Vimeo, now leads Tubi, Fox Corporation...
Indian Tech Talent Excelling The Tech World - Rajiv Ramaswami, President & CEO, Nutanix Technologies
Rajiv Ramaswami, President and CEO of Nutanix, brings over 30 years of...
Indian Tech Talent Excelling The Tech World - Thomas Kurian, CEO- Google Cloud
Thomas Kurian, the CEO of Google Cloud, has been instrumental in expan...
ITFORUM 2025
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
of images belongs to the respective copyright holders
