Speed, Reliability & Value Performance – the 3 pillars of Compuage Infocom’s branding strategy
By MYBRANDBOOK
Atul H Mehta
Chairman & Managing Director
Compuage Infocom Limited
Brand Projections 2019
For Compuage, channel engagement is the key when it comes to technology distribution. And so it organizes channel partner meets in metros, tier II and tier III cities; conducts on ground activation programs to help its partners sell out the stocks creating a win- win- win situation for its vendors, channel partners & Compuage and also organize training and development programs for its channel partners and provide them hands on experience of the latest technology trends.
Compuage’s brand position is based on 3 pillars of Speed, Reliability & Value Performance. Combined with channel engagement and Speedy support, Reliable work force and Value, Compuage has been in the forefront of the distribution landscape in India and SAARC and will continue to do so in the coming year as well. Compuage is primarily into the B2B segment, although it does have a market place where channel partners can create white label page and can sell to their customers through the same.
Transforming Customer Journey
Improving customer (partner) journey is the key when it comes to experiences. It is not just about the product features anymore but also about pre-sales and post-sales support which creates a lasting impression in the minds of the customers (partners). Compuage’s marketing focus is to create enough engagement with the channel partners; through its demo gears and experience zones Compuage partners get to feel the product, understand the usage and then become influencers for the end consumers.
Security Action Plan
Security breaches are both physical and technical. For physical, Compuage has installed CCTVs across all its offices in India and has outsourced round the clock physical guards for addressing the breach in time. For technical, Compuage has preferred a private MPLS network connecting all its offices across India.
Compuage has also implemented UTM (Unified Threat Management) devices from Check Point at its datacenter. It uses Cisco Ironport for its email security scanning. The internal IT team at Compuage regularly checks for threats and provides solutions in an ongoing manner. At the desktop level, Compuage has installed an Endpoint solutions for security.
New Tech vis-á-vis R&D
Compuage does enough R&D before making any technology investments. Not just because of budget issues but Compuage is also committed to E-waste management and carbon footprints effecting the world at large. And therefore Compuage follows the mantra - Reduce, Reuse and Recycle.
FACT FILE
Name of the Founder : Atul H Mehta
Headquarter : Mumbai
Year of inception : 1987
Interesting Facts :
• Compuage joins hands with 15+ cloud brands to become a one stop cloud\solution provider in the country
• Compuage Opened a Branch Office in Colombo, Sri Lanka to enhance its operations in SAARC nations.
The path-breaking products/solutions from last FY:
Cloud Solutions for all the needs of enterprise
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