OBOPAY continues to be a part of the digital revolution that is sweeping the fintech industry
By MYBRANDBOOK
Brand Positioning vs. Marketing Tactics
The fintech brand positioning revolves around two pillars which is common to most players.OBOPAY’s brand strategy is defined to understand what the market and customer requirement is and communicating clearly the uniqueness that we bring to the table. With a decade of experience in the fintech space, thought leadership is the disruptor image we have positioned ourselves to achieve. We try to understand what exactly the customer is looking for.
We believe in delivering the simplest solutions to solve the greatest business problems of our clients. Our presence in 4 out of the top 5 mobile money markets is a testimony to our experience.In our business, we see everything we do externally as marketing, a reflection of who we are. From how we presented our organization to the clients, to how we communicated in emails is all part of marketing. We are very clear in communicating who we are and our marketing efforts across various platforms has helped us create the niche brand image differentiating us from other players in this space.All our marketing efforts have been successful in communicating the value we bring to the market.
Good data for a Good Brand Strategy
Digital revolution in the Fintech sector is powered by data. After introducing a new brand identity and repositioning last year, we have consciously built a brand strategy driven by the organizational vision of continuous improvement and being future ready. As an organization we believe data is an intrinsic part of improvement, decision making and smooth process flow.
The OBOPAY analytics team is constantly working on data which not only keeps our clients informed about their business processes but also empowers them to draw insights and help in making informed decisions. As a young Fintech, our core strength lies in our ability to embrace technological advancements, especially in the field of data. Incorporating use of Machine Learning in development, analytics and day to day learning has helped us achieve the status of a variance free platform and business solution, powering one of the largest payments ecosystem.
R&D driving Growth
At the heart of OBOPAY’s culture is innovation and we believe in continuous commitment towards R&D. Machine Learning and Artificial Intelligence now play an integral role in many phases of the financial ecosystem.OBOPAY’s research and development team is constantly thriving to streamline operations and provide better customer experience through deep learning.
In near future,our focus on incorporating ML/AI into various processes will better equip us as an organization in reducing the processing time, increase levels of automation and offer game changing insights to stay ahead of the competition.
Shailendra Naidu
CEO
OBOPAY
BREAKING NEWS
TECHNO TRENDS
Nazara and ONDC set to transform in-game monetization with ‘
Nazara Technologies has teamed up with the Open Network for Digital Comme...
Jio Platforms and NICSI to offer cloud services to government
In a collaborative initiative, the National Informatics Centre Services In...
BSNL awards ₹5,000 Cr Project to RVNL-Led Consortium
A syndicate led by Rail Vikas Nigam Limited (abbreviated as RVNL), along wi...
Pinterest tracks users without consent, alleges complaint
A recent complaint alleges that Pinterest, the popular image-sharing platf...
E-Magazine
TECHNOTAINMENT
Netflix adds 'Moments' feature for saving, sharing scenes from
Netflix has introduced a new “Moments” feature on its mobile app, whic
Jacqueline Fernandez come together with YouTuber Mr. Beast for
Jacqueline Fernandez has partnered with American YouTuber Mr. Beast to b
MOVERS & SHAKERS
Visa elevates Rishi Chhabra as new Country Manager for India
Rishi holds a Master’s in Industrial Engineering from The Ohio State Univ
Genesys welcomes Albert Nel as Senior VP and Regional Sales Le
Genesys continues to deepen its investment in the APAC region. Earlier this
OPEN YOUR EYES
INTERVIEWS
Acer addresses evolving customer needs by consistently pushing
Acer offers a comprehensive range of products under one roof, including des
Cisco building a trusted and resilient future for the nation
Security is foundational to everything Cisco does and customers insist on e
HOT PICK
SonicWall Launches TZ80: A Powerful Solution for Remote Office
SonicWall announced today the launch of the TZ80, a groundbreaking securit
Gigabyte X3D Turbo: A Gaming Revolution
GIGABYTE X3D Turbo Mode is a cutting-edge feature that unifies cores distr
MAKE IN INDIA BRANDS
HP INDIA SALES PVT. LTD.
TALLY SOLUTIONS PVT. LTD.
LUMINOUS POWER TECHNOLOGIES PVT. LTD.
SAMSUNG INDIA ELECTRONICS LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Icons Of India : PRATIVA MOHAPATRA
Prativa is a transformational leader with an incredible breadth of exp...
Icons Of India : Dr. Arvind Gupta
Arvind Gupta is the Head and Co-Founder of the Digital India Foundatio...
ICONS OF INDIA : RITESH AGARWAL
Ritesh Agarwal is an Indian billionaire entrepreneur and the founder a...
PARTNER SPEAKERS
PSU
BEL - Bharat Electronics Limited
BEL is an Indian Government-owned aerospace and defence electronics co...
NIC - National Informatics Centre
NIC serves as the primary IT solutions provider for the government of ...
EESL - Energy Efficiency Services Limited
EESL is uniquely positioned in India’s energy sector to address ener...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - JAYASHREE ULLAL, President and CEO - Arista Network
Jayshree V. Ullal is a British-American billionaire businesswoman, ser...
Indian Tech Talent Excelling The Tech World - Satya Nadella, Chairman & CEO- Microsoft
Satya Nadella, the Chairman and CEO of Microsoft, recently emphasized ...
Indian Tech Talent Excelling The Tech World - Shantanu Narayen, CEO- Adobe Systems Incorporated
Shantanu Narayen, CEO of Adobe Systems Incorporated, is renowned for h...
STARNITE AWARDS 2024
ITFORUM 2024
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
