Unique Brand Positioning 

ESDS is uniquely positioned amongst the Cloud Service Providers as the only one with Vertical Auto Scaling, which is essential for Enterprise Applications and Databases. Moreover, our brand position is also defined by the Exuberant Support we provide for the solutions we deliver to our customers and partners. Our pay-per-consume 5-minute billing and the concept of Community Cloud for Banks, SAP HANA, Government customers, Enterprises, Startups is what differentiates us from the rest.

Our distinctive concept of Community Cloud has transformed 280+ Banks, 80+ Government organizations, 60+ Manufacturing companies and 50+ Enterprises in the last couple of years. Our R&D team had first introduced the concept of Vertical Auto-scaling with Artificial Intelligence at the VMM level in 2010. Today, this distinguished technology has received prestigious patents from US and UK. The fact that almost 90% of the Fortune 1000 companies haven’t yet moved on Public Cloud for their B2B workloads proves that B2B Enterprises stand in need of Vertical Auto-scaling.

Good People Strategy = Great Brand Strategy

A good brand strategy for ESDS begins with our people. Our vision statement of ‘Building Lifetime Customer Relationship’ starts from our people. Happy people within the organization create happy customer outside the organization. Though our Future-focused Technologies have driven our growth, all that could not have been possible without our Exuberant people.

Today, our services and support directly or indirectly impacts lives of 300 Million people. We also expect to make a positive effect on more than 1 Billion Indians in the near future with our Technology and Exuberant Support.

Cloud – The Reality Today

Customers, gradually, are realizing the importance of partnering with the right technology vendors in the market. They have moved from ‘Why Cloud’ to a ‘Why Not Cloud’ (cloud-first) strategy. However, their apprehension towards adopting the right cloud strategy still continues. A cloud strategy that has worked for a B2C Digital Enterprise doesn’t work for a Bank. Similarly, what works for a Startup, which is rooted in Public Cloud, doesn’t work for a large B2B Enterprise. ESDS understands the challenges associated with cloud adoption and we help our customers with our Multi-Cloud and Hybrid IT expertise.

ESDS has now launched ‘ESDS Blaze’, a suite of services with easy options to save both costs and time to market. It will help blaze through the new technology adoption and help companies transform digitally. With AI, HPC, Analytics, Big Data and IOT leading the way forward, these offerings will continue to leverage the multi-cloud and multi-dimensional scaling benefits made easy by ESDS.

R&D – Driving Growth

We are one of the top cloud service providers to focus heavily on R&D with more than 10% of our revenue dedicated to this domain. We are also starting an additional R&D center in Bangalore which will continue to focus on innovations in AI (DL & ML), HPC, Big Data, Analytics, IOT and Multi-Cloud. The team here will closely work with the partner ecosystem and research on creating the world’s most unique and advanced innovations. These innovations will focus on solving our customers’ current and future problems, enabling them to succeed in their digital transformation journey. ESDS’ solutions will enable building future-proof and future-ready digital enterprises. The ESDS way, driven by research and innovation, is to deliver value to customer by staying on top of the rapidly evolving technology landscape.

 

Piyush Somani Founder, CMD & CEO ESDS Software Solution Pvt. Ltd.