Barbie-themed flip phone from Nokia to be released
By MYBRANDBOOK
HMD Global, the company that makes Nokia phones, stunned everyone by collaborating with Mattel's Barbie. Along with other new releases, they will introduce a flip phone with a Barbie theme, promising a unique take on smartphone culture. Set to launch in summer 2024, it is marketed as a mid-tier feature phone that delivers style, nostalgia, and a digital detox.
“Promising style, nostalgia and a much-needed digital detox, this retro feature phone will flip the script on smartphone culture and will be this summer’s hottest accessory,” said HMD.
“We take pride working with remarkable partners and are excited about extending our collaborative efforts with dynamic new partners like Mattel. Barbie and HMD are on a mission to shake things up with a new flip phone coming this summer,” said Lars Silberbauer, HMD CMO.
HMD said to improve the repairability of phones in 2024. “This summer, HMD repairability goes to the next level, substantially reducing the number of steps it takes to fix the screen,” it said.
E-waste is one of today’s most important issues for tech makers and tech users, added HMD.
HMD further said that this summer, it will be launching a smartphone that is a platform for innovation, making technology more accessible to more communities around the world.
It released the first version toolkit for developers and businesses, which contains design files and information on software integration. “We are embracing open innovation, making sure people and businesses can augment their phone to fit their needs. You’ll also see a stellar line up of exciting new brands coming to you this year,” added HMD.
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