Quality & excellence has been vital for creating a distinctive brand for itself
By MYBRANDBOOK
Annie Mathew, CIO, Mother Dairy Fruit & Vegetables
Technology blueprint for year ahead
The Dairy industry has just battled a tough year and significant attention is focussed on cost optimization and productivity enhancement. Multiple projects have been rolled out to achieve these objectives and are at various stages of implementation. The geographical spread, the category diversity from dairy to horticulture to oil and the multiple channels like retail, distributor-retail, institutional sales and e-commerce present a spectrum of processes and configurations that are uniquely challenging for technology deployment. Another interesting shift is the proliferation of business digitalization initiatives and lesser focus on the purely ‘technical’ projects. Our agenda for 2023-24 is around scaling our digitalization projects and setting up the data framework for leveraging advancement in technologies like AI, analytics, blockchain etc. We have just finished our hardware refresh, retained our managed services infrastructure and will continue to leverage the cloud for agility and specific use cases.
Latest technologies influencing growth
We are perpetually on the lookout for ways to reach closer to the consumer and to enhance our availability metrics. Current focus is on use of newer technology to plan and monitor the supply chain and optimize capacities and distances to reduce costs and deliver superior quality to the consumer. We are also focussed on the consumer experience at the retail touchpoints like our booths and even at home using home delivery opportunities.
Reiterating the brand identity
We have always had quality at the core of everything we do. Our positioning of Maa Jaisi is something that only Mother Dairy can lay claim to. We are now creating a contemporary language and tone for the brand that will keep the brand modern and appealing to today’s consumer. In each of the categories, we have core motivations running through – for instance our cow milk is about freshness and taste, our ice creams are about taste and purity, our paneer resonates with hygiene and softness. The idea is to own a central demand driver for each of these categories and build and reinforce these associations with Mother Dairy.
BREAKING NEWS
TECHNO TRENDS
Nazara and ONDC set to transform in-game monetization with ‘
Nazara Technologies has teamed up with the Open Network for Digital Comme...
Jio Platforms and NICSI to offer cloud services to government
In a collaborative initiative, the National Informatics Centre Services In...
BSNL awards ₹5,000 Cr Project to RVNL-Led Consortium
A syndicate led by Rail Vikas Nigam Limited (abbreviated as RVNL), along wi...
Pinterest tracks users without consent, alleges complaint
A recent complaint alleges that Pinterest, the popular image-sharing platf...
E-Magazine
TECHNOTAINMENT
Netflix adds 'Moments' feature for saving, sharing scenes from
Netflix has introduced a new “Moments” feature on its mobile app, whic
Jacqueline Fernandez come together with YouTuber Mr. Beast for
Jacqueline Fernandez has partnered with American YouTuber Mr. Beast to b
MOVERS & SHAKERS
Visa elevates Rishi Chhabra as new Country Manager for India
Rishi holds a Master’s in Industrial Engineering from The Ohio State Univ
Genesys welcomes Albert Nel as Senior VP and Regional Sales Le
Genesys continues to deepen its investment in the APAC region. Earlier this
OPEN YOUR EYES
INTERVIEWS
Delivering Critical Business Communication Solutions to Enterp
Arya Omnitalk and Syntel’s comprehensive suite of solutions and more than
Autodesk continually pushing the boundaries in the Design and
Autodesk’s vision is of a better world designed and made for all. It inte
HOT PICK
SonicWall Launches TZ80: A Powerful Solution for Remote Office
SonicWall announced today the launch of the TZ80, a groundbreaking securit
Gigabyte X3D Turbo: A Gaming Revolution
GIGABYTE X3D Turbo Mode is a cutting-edge feature that unifies cores distr
MAKE IN INDIA BRANDS
ACER INDIA PVT. LTD.
MICROTEK INTERNATIONAL PVT. LTD.
EXIDE INDUSTRIES LTD.
GLOBUS INFOCOM LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Icons Of India : Dr. Arvind Gupta
Arvind Gupta is the Head and Co-Founder of the Digital India Foundatio...
ICONS OF INDIA : RAMESH NATRAJAN
Ramesh Natarajan, CEO of Redington Limited, on overcoming ‘technolog...
Icons Of India : Bhavish Aggarwal
Indian entrepreneur Bhavish Aggarwal is the CEO of Ola, India’s larg...
PARTNER SPEAKERS
PSU
NIC - National Informatics Centre
NIC serves as the primary IT solutions provider for the government of ...
CERT-IN - Indian Computer Emergency Response Team
CERT-In is a national nodal agency for responding to computer security...
LIC - Life Insurance Corporation of India
LIC is the largest state-owned life insurance company in India...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - ARVIND KRISHNA, CEO – IBM
Arvind Krishna, an Indian-American business executive, serves as the C...
Indian Tech Talent Excelling The Tech World - AJAY BANGA, President - World Bank
Ajay Banga is an Indian-born American business executive who currently...
Indian Tech Talent Excelling The Tech World - Rajiv Ramaswami, President & CEO, Nutanix Technologies
Rajiv Ramaswami, President and CEO of Nutanix, brings over 30 years of...
STARNITE AWARDS 2024
ITFORUM 2024
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
