Quality & excellence has been vital for creating a distinctive brand for itself
By MYBRANDBOOK
Annie Mathew, CIO, Mother Dairy Fruit & Vegetables
Technology blueprint for year ahead
The Dairy industry has just battled a tough year and significant attention is focussed on cost optimization and productivity enhancement. Multiple projects have been rolled out to achieve these objectives and are at various stages of implementation. The geographical spread, the category diversity from dairy to horticulture to oil and the multiple channels like retail, distributor-retail, institutional sales and e-commerce present a spectrum of processes and configurations that are uniquely challenging for technology deployment. Another interesting shift is the proliferation of business digitalization initiatives and lesser focus on the purely ‘technical’ projects. Our agenda for 2023-24 is around scaling our digitalization projects and setting up the data framework for leveraging advancement in technologies like AI, analytics, blockchain etc. We have just finished our hardware refresh, retained our managed services infrastructure and will continue to leverage the cloud for agility and specific use cases.
Latest technologies influencing growth
We are perpetually on the lookout for ways to reach closer to the consumer and to enhance our availability metrics. Current focus is on use of newer technology to plan and monitor the supply chain and optimize capacities and distances to reduce costs and deliver superior quality to the consumer. We are also focussed on the consumer experience at the retail touchpoints like our booths and even at home using home delivery opportunities.
Reiterating the brand identity
We have always had quality at the core of everything we do. Our positioning of Maa Jaisi is something that only Mother Dairy can lay claim to. We are now creating a contemporary language and tone for the brand that will keep the brand modern and appealing to today’s consumer. In each of the categories, we have core motivations running through – for instance our cow milk is about freshness and taste, our ice creams are about taste and purity, our paneer resonates with hygiene and softness. The idea is to own a central demand driver for each of these categories and build and reinforce these associations with Mother Dairy.
BREAKING NEWS
TECHNO TRENDS
TAC Security becomes Cyber Security Assessor for the App Defen
The cybersecurity company, TAC Security has been selected as a key Cyber ...
InterGlobe’s Rahul Bhatia and C.P. Gurnani together announce
In a move that is set to transform the AI landscape, Rahul Bhatia, Group M...
Download masked Aadhaar to improve privacy
Download a masked Aadhaar from UIDAI to improve privacy. Select masking w...
Sterlite Technologies' Rs 145 crore claim against BSNL rejecte
An arbitrator has rejected broadband technology company Sterlite Technolog...
E-Magazine
TECHNOTAINMENT
Salman Khan trolled for singing with B Praak at Anant Ambani's
To celebrate Mukesh Ambani's youngest son Anant Ambani’s 29th birthday
Disney+ Hotstar wins the Best OTT Platform of the year
Film Critics Guild and Group M Motion Entertainment, in collaboration with
MOVERS & SHAKERS
SISL elevates Ankita Wadhawan as CEO—End User Computing
The IT service provider, SISL in a LinkedIn post announced the elevation
InfoVision appoints Radhika Venkatraman to its Advisory Board
Global digital services company, InfoVision has announced the appointment
OPEN YOUR EYES
INTERVIEWS
Check Point takes pride in providing customers with the best c
Check Point has categorized its 80 products and technologies into four main
Dell Technologies lives by its commitment of driving growth th
Dell believes in an agile approach to innovation that leverages the brighte
HOT PICK
Dell Technologies launches new AI-powered commercial PC portfo
Dell Technologies has launched the broadest portfolio of commercial AI lap
Canon India Introduces 4K Remote PTZ Camera Controller & 4K In
Canon India, a leading company in digital imaging solutions, further solidi
MAKE IN INDIA BRANDS
ZOHO CORPORATION PVT. LTD.
DELL TECHNOLOGIES INDIA PVT. LTD.
FIREBOLTT
SECUREYE SERVICES PVT. LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Technology Icons Of India 2023: Rajendra Singh Pawar
Rajendra Singh Pawar is an entrepreneur and businessperson who founded...
Technology Icons Of India 2023: Byju Raveendran
Byju Raveendran is the founder of edutech start-up Byju’s. Raveendra...
Technology Icons Of India 2023: Amitabh Kant
Amitabh Kant is presently the G20 Sherpa of India during its Presidenc...
PARTNER SPEAKERS
PSU
ECIL continues to keep India ahead in the growth of Information Technology and Electronics
ECIL played a very significant role in the training and growth of high...
GSTN aims to integrate indirect tax ecosystem on a shared IT infrastructure
Goods and Services Tax Network (GSTN) has built Indirect Taxation plat...
HPCL is transforming the energy landscape, across the nation and beyond
HPCL is world-class energy company known for caring and delighting the...
VIDEOS
Top 25 Brands
Value-Added Distribution
IVALUE INFOSOLUTIONS PVT. LTD.
: iValue Info Solutions is a value added distributor, provides solutio...
TECHNOBIND SOLUTIONS PVT. LTD.
TechnoBind’s business model is focused on identifying and partnering...
EXCLUSIVE NETWORKS SALES INDIA PVT. LTD.
Exclusive Networks is a globally trusted cybersecurity specialist hel...
ITFORUM 2024
WIITF 2024
CMO of the Year
WOMEN LEADERSHIP
EMINENT CIO's OF INDIA
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
