Most Trusted Brands 2023 : Microsoft Corporation (I) Pvt.Ltd
By MYBRANDBOOK
SATYA NADELLA
CEO - Microsoft Corporation (I) Pvt.Ltd
UNIQUE DIFFERENTIATION: Microsoft is one of the most well-known and respected brands in the world. Founded by Bill Gates and Paul Allen in 1975, Microsoft is constantly innovating and developing new products and services.
PRODUCTS & SERVICES: Microsoft India offers a wide array of products and services which includes Microsoft Windows (its operating systems line-up), MS Office suite, Internet Explorer, Bing and Edge web browsers, E-mail service named Outlook, and Xbox gaming console. Its field of services is diverse which includes operating systems line-up, web browsers, client and server software, gaming, personal touchscreen computers. Microsoft has launched two new initiatives namely Microsoft AI Innovate and Code Titans Hackathon for Indian start-ups. Bing AI (also known as Bing Chat) is an AI chatbot developed by Microsoft and released in 2023. It is built on top of OpenAI’s GPT-4 foundational large language model (LLM).
BRAND POWER: Microsoft’s brand power is a major asset for the company. Microsoft has a long history of innovation, and it has been responsible for some of the most important technological developments of the past few decades, such as the development of the graphical user interface, the Windows operating system, and the Office productivity suite.
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