Most Trusted Brands 2023 : Apple India Pvt. Ltd.
By MYBRANDBOOK
TIM COOK
CEO - Apple India Pvt. Ltd.
UNIQUE DIFFERENTIATION: Apple is the world’s largest technology company by revenue, with US$394.3 billion in 2022 revenue. The Cupertino, California based company was founded as Apple Computer Company in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne.
PRODUCTS & SERVICES: Apple offers a host of products - iPhone, iPad, Mac PC, iPod portable media player, Apple smartwatch, Apple TV, Apple AirPods wireless earbuds, macOS & iOS, Safari web browser, iTunes store, Mac App Store, Apple Music, Apple TV+, iMessage, iCloud and Apple Pay, AirTag, Apple care products. Apple is reinventing its range of products and services. The company has been under pressure in recent years from rivals like Samsung and Google, who have been offering more innovative products at lower prices. As a result, Apple has been forced to rethink its strategy.
BRAND POWER: Apple’s brand awareness is among the top of all other global tech companies. Apple is known for its innovative products, such as the iPhone, iPad, and MacBook. As part of its expansion mode, Apple over the years has expanded the number of retail locations and its geographical coverage, with 499 stores across 22 countries worldwide.
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