Fivetran ropes in former AWS and Salesforce executive as CMO
By MYBRANDBOOK
Automated Data Movement firm, Fivetran has announced the appointment of SaaS industry executive Rachel Thornton as the company’s new chief marketing officer (CMO). Thornton brings more than 25 years of B2B tech experience, having served in marketing and leadership roles at Amazon/AWS, Salesforce, Cisco Systems and Microsoft. She will report to COO Taylor Brown and serve as a member of the Fivetran executive team, overseeing brand, customer, partner, field and product marketing, public relations, analyst relations and events.
“Rachel is an inspiring leader with a proven track record in growing enterprise technology brands,” said Brown. “To attract such a highly respected and accomplished executive to Fivetran provides further validation of our industry leadership and the giant market opportunity that lies before us. Rachel shares our mission to make access to data as simple and reliable as electricity. She’s exactly the right person to lead marketing as we continue our rapid growth trajectory around the world.”
Recently, Thornton served as CMO of Amazon Web Services (AWS) where she led all aspects of marketing. During her time in that role, she was responsible for building and scaling field and partner marketing, customer acquisition and self service revenue contributions, enterprise marketing, advertising, sports marketing and events – including marquee events like re:Invent. She spent a total of nine years at AWS leading various marketing teams and driving their go-to-market strategy. Prior to AWS, Thornton held several roles at Salesforce including Dreamforce chair, Head of Field Marketing and Americas Marketing, and early in her tenure, launching and marketing Service Cloud.
“I am proud to join a company that provides enterprises such tremendous ROI and is focused on a critical business need: automating the flow of data,” said Thornton. “I’m looking forward to working with the talented Fivetran team as we focus on accelerating customer growth worldwide and solidifying Fivetran as the standard for data movement.”
BREAKING NEWS
TECHNO TRENDS
Nazara and ONDC set to transform in-game monetization with ‘
Nazara Technologies has teamed up with the Open Network for Digital Comme...
Jio Platforms and NICSI to offer cloud services to government
In a collaborative initiative, the National Informatics Centre Services In...
BSNL awards ₹5,000 Cr Project to RVNL-Led Consortium
A syndicate led by Rail Vikas Nigam Limited (abbreviated as RVNL), along wi...
Pinterest tracks users without consent, alleges complaint
A recent complaint alleges that Pinterest, the popular image-sharing platf...
E-Magazine
TECHNOTAINMENT
Netflix adds 'Moments' feature for saving, sharing scenes from
Netflix has introduced a new “Moments” feature on its mobile app, whic
Jacqueline Fernandez come together with YouTuber Mr. Beast for
Jacqueline Fernandez has partnered with American YouTuber Mr. Beast to b
MOVERS & SHAKERS
Visa elevates Rishi Chhabra as new Country Manager for India
Rishi holds a Master’s in Industrial Engineering from The Ohio State Univ
Genesys welcomes Albert Nel as Senior VP and Regional Sales Le
Genesys continues to deepen its investment in the APAC region. Earlier this
OPEN YOUR EYES
INTERVIEWS
Alcatel-Lucent Enterprise Carrying a 100 year legacy ahead
A good amount of R&D works and global support services are operated out of
Acer addresses evolving customer needs by consistently pushing
Acer offers a comprehensive range of products under one roof, including des
HOT PICK
SonicWall Launches TZ80: A Powerful Solution for Remote Office
SonicWall announced today the launch of the TZ80, a groundbreaking securit
Gigabyte X3D Turbo: A Gaming Revolution
GIGABYTE X3D Turbo Mode is a cutting-edge feature that unifies cores distr
MAKE IN INDIA BRANDS
HIMACHAL FUTURISTIC COMMUNICATIONS LTD.
RELIANCE JIO INFOCOMM LTD.
TALLY SOLUTIONS PVT. LTD.
SAMRIDDHI AUTOMATIONS PVT. LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
ICONS OF INDIA : RITESH AGARWAL
Ritesh Agarwal is an Indian billionaire entrepreneur and the founder a...
Icons Of India : Kumar Mangalam Birla
Aditya Birla Group chairman Kumar Mangalam Birla recently made a comeb...
ICONS OF INDIA : SANTHOSH VISWANATHAN
Santhosh Viswanathan is the the Vice President and Managing Director f...
PARTNER SPEAKERS
PSU
BSE - Bombay Stock Exchange
The Bombay Stock Exchange (BSE) is one of India’s largest and oldest...
RailTel Corporation of India Limited
RailTel is a leading telecommunications infrastructure provider in Ind...
EESL - Energy Efficiency Services Limited
EESL is uniquely positioned in India’s energy sector to address ener...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - Sanjay Mehrotra, CEO- Micron Technology
Sanjay Mehrotra, the President and CEO of Micron Technology, is at the...
Indian Tech Talent Excelling The Tech World - Dheeraj Pandey, CEO, DevRev
Dheeraj Pandey, Co-founder and CEO at DevRev , has a remarkable journe...
Indian Tech Talent Excelling The Tech World - Shantanu Narayen, CEO- Adobe Systems Incorporated
Shantanu Narayen, CEO of Adobe Systems Incorporated, is renowned for h...
STARNITE AWARDS 2024
ITFORUM 2024
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
