Twitter to offer incentives to advertisers
By MYBRANDBOOK
Twitter Inc is offering incentives to advertisers for increasing their spending on the platform, as an effort to jump-start its business after Elon Musk’s takeover instigating many companies to pull back their ads. Ad sales account is for about 90% of Twitter's revenue.
Musk's first month as Twitter's owner has included a slashing of staff including employees who work on content moderation and incidents of spammers impersonating major public companies, which has spooked the advertising industry. Starting from General Mills Inc , Mondelez, Carlsberg, United Airlines to luxury automaker Audi of America, many companies have stopped or paused advertising on Twitter since the acquisition, at the same time agencies including Omnicom Media and Interpublic Group have recommended their clients pause spending, due to which the company had seen a massive drop in revenue.
Details of the incentive offer were first reported by newsletter Marketing Brew. Twitter billed the offer as the "biggest advertiser incentive ever on Twitter," according to the email reviewed by Reuters. U.S. advertisers who book $500,000 in incremental spending will qualify to have their spending matched with a "100% value add," up to a $1 million cap and those spending $350,000 will receive “50 per cent value add” — meaning they receive additional impressions worth half of what they spend. A $200,000 investment grants advertisers a “25 per cent value add”, or extra impressions worth a quarter of what they spend.
Earlier in October, Musk said he wanted Twitter to be "the most respected advertising platform" and not a "free-for-all hellscape", in a bid to gain the trust of ad buyers ahead of the close of his deal. A report says, Musk has personally called chief executives Tim Cook for shrinking spending on the platform.
After several waves of job cuts and departures, Twitter’s ads business team has shrunk so much that many agencies and brands no longer have any point of contact at the company, according to multiple people familiar with the situation. Others are complaining that Twitter’s ads systems have also become buggy during Musk’s overhaul.
BREAKING NEWS
TECHNO TRENDS
Legal Battle Over IT Act Intensifies Amid Musk’s India Plans
The outcome of the legal dispute between X Corp and the Indian government c...
Wipro inks 10-year deal with Phoenix Group's ReAssure UK worth
The agreement, executed through Wipro and its 100% subsidiary,...
Centre announces that DPDP Rules nearing Finalisation by April
The government seeks to refine the rules for robust data protection, ensuri...
Home Ministry cracks down on PoS agents in digital arrest scam
Digital arrest scams are a growing cybercrime where victims are coerced or ...
E-Magazine
TECHNOTAINMENT
Hrithik Roshan to endorse RuPay as Brand Ambassador
RuPay is reportedly planning to feature Bollywood superstar Hrithik Rosha
India Today Group launches – AI Pop Stars
Staying true to our industry leadership position in using cutting-edge tech
MOVERS & SHAKERS
TelioLabs ropes in Phaniraj V A as the Group CEO
TelioLabs has announced the onboarding of Phaniraj V A as its new Group CE
Wipro Appoints Amit Kumar as Managing Partner and Global Head
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading technology s
OPEN YOUR EYES
INTERVIEWS
Cisco building a trusted and resilient future for the nation
Security is foundational to everything Cisco does and customers insist on e
Autodesk continually pushing the boundaries in the Design and
Autodesk’s vision is of a better world designed and made for all. It inte
HOT PICK
MSI Announces the availability of RTX 50 series of laptops in
MSI, the innovative computing manufacturer in gaming, creator
Nothing Phone (3a) goes on sale today, starting at Rs 19,999
The phone was launched on March 4, featuring a 50MP main, ultra-wide, and t
MAKE IN INDIA BRANDS
VEHERE INTERACTIVE PVT. LTD.
EXATRON SERVERS MANUFACTURING PVT. LTD.
ACER INDIA PVT. LTD.
TVS ELECTRONICS LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Icons Of India : ASHISH KUMAR CHAUHAN
Ashish kumar Chauhan, an Indian business executive and administrator, ...
ICONS OF INDIA : VIJAY SHEKHAR SHARMA
Vijay Shekhar Sharma is an Indian technology entrepreneur and multimil...
Icons Of India : Harsh Jain
Harsh Jain, the co-founder of Dream 11, the largest fantasy sports web...
PARTNER SPEAKERS
PSU
TCIL - Telecommunications Consultants India Limited
TCIL is a government-owned engineering and consultancy company...
CSC - Common Service Centres
CSC initiative in India is a strategic cornerstone of the Digital Indi...
DRDO - Defence Research and Development Organisation
DRDO responsible for the development of technology for use by the mili...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - Shantanu Narayen, CEO- Adobe Systems Incorporated
Shantanu Narayen, CEO of Adobe Systems Incorporated, is renowned for h...
Indian Tech Talent Excelling The Tech World - Lal Karsanbhai, President & CEO, Emerson
Lal Karsanbhai, President and CEO of Emerson, assumed the leadership i...
Indian Tech Talent Excelling The Tech World - George Kurian, CEO, Netapp
George Kurian, the CEO of global data storage and management services ...
ITFORUM 2025
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
of images belongs to the respective copyright holders
