“Practicing strong data privacy are not only risk minimizing but also a potential source of competitive advantages for any reputed organization”
By MYBRANDBOOK
Debojyoti Mitra
Head – IT
Vishva Electrotech
Digitization - opportunities galore
Digital transformation is a broad IT concept and difficult to define in a word. But the main objective is to replace manual processes with digitally automated tools and techniques. There are different processes and approaches to digital transformation to improve company’s performance and success.
We have already experienced that during COVID situation, how digital transformation and change of information technology concepts can improve business opportunities. But it is true that adopting digital transformation is very difficult for many industries even after they passed through this pandemic situation. Now most of the industries are customer centric and want maximum improvement of customer satisfaction with use of cutting-edge technology and this is the main object of digital transformation.
Using data analytics to understand customer feedback and utilizing it to make marketing strategies for better customer service and improvement of product quality and services.
Technology & Brand amalgamation
As a Consumer product company, it is very crucial for maintaining customer’s data privacy for continuing its brand value and corporate reputation. In today’s digital world, according to most of the consumers, online privacy is nothing but an illusion. According to statistics, very big players having global brands leaked consumer’s data despite having robust security policies. So practicing strong data privacy is not only risk minimizing but also a potential source of competitive advantages for any reputed organization. We are all aware that, most of the consumer product companies use to collect huge consumers personal data for analyzing and planning of marketing strategy, but at the same time, its required to maintain certain security compliance for maintaining customer’s data privacy.
IT: The Future of India
Rapid growth of IT Industries across the world in the last two decades, India has become the world’s IT hub as well as knowledge powerhouse with 80% skilled IT talent. Explosive growth of IT industries has not only contributed to economic growth of the country, but also made the government better and smart management capability in various sectors/ departments.
Indian IT Industries made an exponential contribution in the economic growth of the country and captured the global market approximately $ 200-250 billion in 2020-2021. It is expected that within 2025 Indian IT market will reach $ 350 billion, which is 65% of the global market. India’s IT sector has contributed 11% of India’s GDP, which is really a massive increment compared to 1998-2000.
BREAKING NEWS
TECHNO TRENDS
Legal Battle Over IT Act Intensifies Amid Musk’s India Plans
The outcome of the legal dispute between X Corp and the Indian government c...
Wipro inks 10-year deal with Phoenix Group's ReAssure UK worth
The agreement, executed through Wipro and its 100% subsidiary,...
Centre announces that DPDP Rules nearing Finalisation by April
The government seeks to refine the rules for robust data protection, ensuri...
Home Ministry cracks down on PoS agents in digital arrest scam
Digital arrest scams are a growing cybercrime where victims are coerced or ...
E-Magazine
TECHNOTAINMENT
Hrithik Roshan to endorse RuPay as Brand Ambassador
RuPay is reportedly planning to feature Bollywood superstar Hrithik Rosha
India Today Group launches – AI Pop Stars
Staying true to our industry leadership position in using cutting-edge tech
MOVERS & SHAKERS
TelioLabs ropes in Phaniraj V A as the Group CEO
TelioLabs has announced the onboarding of Phaniraj V A as its new Group CE
Wipro Appoints Amit Kumar as Managing Partner and Global Head
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading technology s
OPEN YOUR EYES
INTERVIEWS
Cisco building a trusted and resilient future for the nation
Security is foundational to everything Cisco does and customers insist on e
Bolstering its commitment to help build a truly self-reliant B
CP PLUS is dedicated to spreading a sense of security to every corner of In
HOT PICK
MSI Announces the availability of RTX 50 series of laptops in
MSI, the innovative computing manufacturer in gaming, creator
Nothing Phone (3a) goes on sale today, starting at Rs 19,999
The phone was launched on March 4, featuring a 50MP main, ultra-wide, and t
MAKE IN INDIA BRANDS
SAMRIDDHI AUTOMATIONS PVT. LTD.
NETWEB TECHNOLOGIES INDIA LTD.
FIRE BOLTT
VERSA NETWORKS INDIA PVT. LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Icons Of India : Anil Kumar Lahoti
Anil Kumar Lahoti, Chairman, Telecom Regulatory Authority of India (TR...
Icons Of India : Dilip Asbe
At present, Dilip Asbe is heading National Payments Corporation of Ind...
ICONS OF INDIA : RISHAD PREMJI
Rishad Premji is Executive Chairman of Wipro Limited, a $11.3 billion ...
PARTNER SPEAKERS
PSU
DRDO - Defence Research and Development Organisation
DRDO responsible for the development of technology for use by the mili...
IFFCO - Indian Farmers Fertiliser Cooperative
IFFCO operates as a cooperative society owned and controlled by its fa...
NPCI - National Payments Corporation of India
NPCI is an umbrella organization for operating retail payments and set...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - Vinod Dham, Founder & Executive Managing Partner, IndoUS Venture Partners
Vinod Dham, known as the “Father of the Pentium Chip,” has left an...
Indian Tech Talent Excelling The Tech World - Satya Nadella, Chairman & CEO- Microsoft
Satya Nadella, the Chairman and CEO of Microsoft, recently emphasized ...
Indian Tech Talent Excelling The Tech World - PADMASREE WARRIOR, Founder, President & CEO - Fable
Padmasree Warrior, the Founder, President, and CEO of Fable, is revolu...
ITFORUM 2025
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
of images belongs to the respective copyright holders
