“Entertainment CIOs and CTOs must develop innovative delivery models to solve the problems they face in their day-to-day operations”
By MYBRANDBOOK
Lakshmana Vadaga
Head – IT
Imagicaaworld Entertainment
CIO priorities for 2022
The ability to transform processes and business models, empower workforce efficiency and innovation, and personalize customer/citizen experiences. To do this, we need a Digital Business platform that is outcome driven and enabled by technology. Digital Business Transformation is the application of technology to build new business models, processes, software and systems, it results in more profitable revenue, greater competitive advantage, and higher efficiency.
Project: To make IT Department as a Revenue Centre, our in-house team had developed a Park Entry Ticketing application, Food & Beverages billing, Merchandise and Rental Billing application, which allowed us to make revenue by selling it to other amusement parks (approx. 30L) and also reduced the AMC cost by replacing existing applications, saved (approx. 25L per annum). However, this application also will help us in implementing new parks, within the organization.
Digitization - opportunities galore
Business opportunities plans would centre around the current trends, innovation, improvement, cas of business work, and digitization. We are going to work upon digitization, IoT and Mobility and Automation.
Technology & Brand amalgamation
A data-aware and data-driven system can significantly improve processes, reduce errors, unlock the value of the information and make it actionable keeping in mind the customer satisfaction. Developing such kinds of systems require missionary zeal, both in developing and maintaining systems. The challenges include legacy transformation, quality of data, maturity, and quality of resources, digital literacy, besides timely funding to drive these initiatives.
IT: The Future of India
Entertainment CIOs and CTOs must develop innovative delivery models to solve the problems they face in their day-to-day operations, and they must have the ability to stay ahead of the curve. The transition from Chief Information and Technology Officer to Chief Innovation Officer is the need for the day. Such a transition could unleash significant benefits for the entire user community. Ideas must include Innovation centres to incubate new solutions which can solve common problems faced in daily operations, transforming technology, data, besides providing a new generation of solutions for practice management.
Disruptions happening in the technology field include working on augmented reality, AI-driven systems, Immersive experience, API driven integration with external systems, real-time analytics, and automated conversational platform for consistent and superior patient experience and wellbeing.
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