Google faces privacy complaint over unsolicited ad emails
By MYBRANDBOOK
Austrian advocacy group noyb.eu said in a complaint filed with France’s data protection watchdog that Google has breached a European Union court ruling by sending unsolicited advertising emails directly to the inbox of Gmail users.
noyb.eu said in its complaint that Google’s ad emails may look like normal ones, but they include the word “Ad” in green letters on the left-hand side, below the subject of the email. Also, they do not include a date.
Citing a 2021 decision by the Court of Justice of the European Union (CJUE), noyb.eu said that the Alphabet unit, whose revenues mainly come from online advertising, should ask Gmail users for their prior consent before sending them any direct marketing emails.
Vienna-based noyb.eu (None Of Your Business) is an advocacy group founded by Austrian lawyer and privacy activist Max Schrems.
French data protection authority CNIL is known for being one of the most vocal data privacy regulators in Europe, that imposed a record fine of 150 million euros ($149 million) on Google earlier this year for making it difficult for internet users to refuse online trackers.
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