Nikhil Sharma
Marketing Lead, Veeam Software

The evolving role of CMOs 
Marketing usually is the first contact with the customer; hence businesses are progressively positioning CMOs as the appropriate custodians when it comes to providing an end-to-end digital experience to customers. In turn, this has raised the need for CMOs to spearhead responsibilities such as providing wide-reaching and optimized marketing activities, leveraging data, setting business strategy to breaking down internal company silos, possessing a great understanding of the customer’s journey as well as fostering a culture of customer centricity. A positive customer experience plays a significant role in influencing the way an enterprise is perceived in the market/industry and also supports in retention of business through customer loyalty, and increased revenue.
At Veeam, the measure of the success is directly correlated to the success of their customers as well as external recognition from technical experts. When their customers remark that their products give them confidence that their data is always protected against any threats or disaster, that they can reduce their costs and achieve their business objectives; they feel satisfied and propelled to continue building even better products.

Contribution towards strategic business discussions
The rapid advancements in the digital era have resulted in CMOs taking center-stage in organizations, with an increased and active involvement in developing business strategies rather than merely managing business practices. While the repercussions of the pandemic continue to pose challenges for businesses, there are also some opportunities.It has unwrapped the significance of leveraging technology to meet and overcome current business challenges and stay ahead of the competition– highlighting the need to align customer experiences and business strategy. And the value of CMOs' position within the C-suite is defined by their ability to balance these technological and business abilities, which allows them to better comprehend how clients travel through multiple operational silos.
A CMOs role has a lot more to do with technology than it does with communication. In order to accelerate digital transformation and achieve revenue growth, CMOs create and redesign organizational competencies such as change management, innovation management, strategy, culture, digital experiences, and customer journey mapping. The culture too is transformed to be customer-centric to support continual innovation and drive successful change throughout the organization.Overall, CMOs hold one of the most challenging positions in the C-suite and should be considered as equal partners in advocating and driving the digital transformation.

Real-Time Marketing to Drive Sustainable Growth
Veeam believes in developing long-term customer relationships that are not merely focused on the business aspect. In order to stay ahead of the curve, we bring continuous innovation in our marketing strategies to reach out to our customers. Owing to the changes witnessed in the market dynamics, we have always been innovative with our marketing strategies and try to evolve with the ongoing trends.We are always at the forefront of innovation and customer satisfaction due to our great relationship with our Alliance partners.