SAP announces ‘Transformation Express’ - a mobile experience center for mid-market businesses
By MYBRANDBOOK
SAP India has announced the launch of an immersive mobile experience center, ‘Transformation Express’, to advance cloud adoption and drive business transformation for the Indian mid-market. SAP’s ‘cloud on wheels’ initiative will provide the much-needed support for the industry to remain competitive and to stay relevant in the rapidly changing business landscape.
Speaking at the launch, Kulmeet Bawa, President and Managing Director, SAP Indian Subcontinent, said, “Indian SMEs are the engines of economic growth and equitable development. They contribute to more than 30% of our GDP. As the sector grows and expands, moving to the cloud is becoming an imperative for organizations to scale. The ‘Transformation Express’ initiative reaffirms our commitment to empower Indian SMEs to improve cost efficiencies and agility, and transition into intelligent, sustainable enterprises.”
As the Transformation Express embarks across length and breadth of India, joining SAP is its global strategic service partner, Tech Mahindra, to collaboratively bring SAP's 'RISE With SAP' cloud momentum to customers who are across phases of their digital transformation and to give them an entirely new method to reimagine processes for improved business outcomes.
The initiative focused on enhancing customer value lifetime is built on the following 3 pillars -
Experience center: Designed as a traveling centre, the bus is equipped with the state-of-art technologies like RISE with SAP, SAP’s Digital Core, Procurement, Customer and People Experience solutions providing businesses a front row view of how they can speed-up their cloud migration and digital transformation initiatives.
Skilling the future: SAP India will work with local industry/trade associations and academic institutions to give young students a first-hand view of power of Cloud technology and how it can help businesses grow and scale.
Driving Sustainability: For every kilometre the bus travels, SAP India will plant a sapling to offset carbon footprints.
Subramanian Ananthapadmanabhan, Senior Vice President Mid-Market, SAP, Asia Pacific Japan, further added, “The mid-market sector has embraced technology enthusiastically and witnessed exponential growth. By collaborating with our customers, associations, government bodies, and industry-academia partnerships, we’re building an ecosystem that can co-create, empower, enable these organizations in their digitalization, and fast-track their cloud journey.”
In 45 days, the bus will travel over 7, 000 kilometres offering SMEs a first-hand glimpse at how a cloud-based digital core may help enterprises plan and adapt more swiftly. It is combined with interactive product demos, a virtual reality exhibition, and informative sessions. Starting from Delhi, the bus will travel to Gurgaon, Ludhiana, Jaipur, Ahmedabad, Baroda, Mumbai, Pune, Hyderabad, Chennai, Coimbatore, Kochi, and Bangalore.
BREAKING NEWS
TECHNO TRENDS
Legal Battle Over IT Act Intensifies Amid Musk’s India Plans
The outcome of the legal dispute between X Corp and the Indian government c...
Wipro inks 10-year deal with Phoenix Group's ReAssure UK worth
The agreement, executed through Wipro and its 100% subsidiary,...
Centre announces that DPDP Rules nearing Finalisation by April
The government seeks to refine the rules for robust data protection, ensuri...
Home Ministry cracks down on PoS agents in digital arrest scam
Digital arrest scams are a growing cybercrime where victims are coerced or ...
E-Magazine
TECHNOTAINMENT
MOVERS & SHAKERS
OPEN YOUR EYES
INTERVIEWS
HOT PICK
MAKE IN INDIA BRANDS
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Icons Of India : Debjani Ghosh
Debjani Ghosh is the President of the National Association of Software...
PARTNER SPEAKERS
PSU
LIC - Life Insurance Corporation of India
LIC is the largest state-owned life insurance company in India...
GeM - Government e Marketplace
GeM is to facilitate the procurement of goods and services by various ...
TCIL - Telecommunications Consultants India Limited
TCIL is a government-owned engineering and consultancy company...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - ANJALI SUD, CEO – Tubi
Anjali Sud, the former CEO of Vimeo, now leads Tubi, Fox Corporation�...
Indian Tech Talent Excelling The Tech World - JAY CHAUDHRY, CEO – Zscaler
Jay Chaudhry, an Indian-American technology entrepreneur, is the CEO a...
Indian Tech Talent Excelling The Tech World - RAVI KUMAR S, CEO- Cognizant
Ravi Kumar S, appointed as CEO of Cognizant in January 2023, sets the ...
ITFORUM 2025
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
of images belongs to the respective copyright holders
