Dell has launched its new 13-inch laptop, the latest XPS 13 (9370). Seeing technology as an expression of style for users and a desire from fashion forward customers to blend technology into their lifestyle, the new XPS 13 is a perfect fit to its “thin and light Inspiron” portfolio. With a robust configuration, unrivalled cinematic experience and eye-pleasing aesthetics, the XPS 13 addresses the need for stylish and powerful machines that deliver quality content on the go.

According to the company, Dell identifies an opportunity for thinner, lighter and more powerful mobile devices that both enthusiasts and professionals demand. Thriving on the philosophy of design-centric premium PCs, Dell’s complete thin and light portfolio is the consequence of leveraging this insight; and the XPS 13 will create a market opportunity appealing to the tech-savvy, style conscious consumers, who do not want to compromise on performance.

The XPS portfolio of products has been repeat winners as is this latest XPS 13 that has been named CES 2018 Innovation Award Honouree. Commenting on the launch in India, Ray Wah, Senior Vice-President & General Manager, Consumer and Small Business Product Group, Dell, said, “The XPS brand is legendary; it leads our ultrabook portfolio. From innovations in design philosophy using smarter materials to performance-driven sleek design construction, the new XPS 13 is an absolute delight! This machine is tailored for savouring an ultimate entertainment experience.”

“A Digital India and a growing community of digitized Indians, presents an attractive market opportunity for us as a global PC company. We have a clear vision to introduce a PC for every user. With the discerning demographic of entrepreneurs, CXOs, mobile workforce and next-generation Indians, we see an exponential growth opportunity for our premium, thin & light portfolio. Our new range will redefine personal computing and give people experiences they want – and some they’ve never dreamt possible,” said P. Krishnakumar, Senior Vice- President & General Manager, Consumer & Small Business, Dell India.

Key features of XPS 13 (9370)

· A 13.3” laptop featuring Ultra Sharp 4K Ultra HD infinity edge touch display with HDR, encased in brushed aluminum

· The XPS 13 delivers more performance with Dell Power Manager. The user-selectable modes provided by Dell Power Manager allow you to customize the power of the system. This solution, engineered by Dell, dynamically delivers the maximum amount of power from user’s processor, while intelligently monitoring and managing system temperatures. It only delivers the extra power when applications need it, conserving battery life.

· It’s also the first laptop built with GORE Thermal Insulation, which provides thermal conductivity levels lower than air in a thin, flexible format, keeping users laptop cool, while it works hard. This insulation directs heat out of the device, lowering the temperature and enabling greater performance.

· Equipped with the latest Intel 8th-Generation Quad-Core CPUs and supports 16GB LPDDR3 RAM and 512GB PCIe SSD

· Intel Ultra HD Graphic card 620

· Equipped with latest technology like USB Type-C 3.1 (Gen 1) with power delivery and display port support, password-free log-in with Windows Hello and IR camera

· Offers up to ~ 19 hrs, 46 minutes with FHD of battery life with a built-in of 52 Whr battery

Pricing:

· Rs.94,790 for core i5 processor with Full HD display

· Rs.1,41,490 for core i7 processor with Full HD display

· Rs.1,59,790 core i7 processor with Ultra HD display

Available in rose gold and alpine white woven glass fiber palm rest to add a dash of vibrancy to users’ everyday work. The laptop is also available in platinum silver with black carbon fiber palm rest. The XPS 13 is now available for purchase on the company’s website and will be available in retail at Dell exclusive stores, Croma and Reliance Digital outlets from February 20, 2018.