Three OPPO concept products showcased at INNO DAY 2020


By MYBRANDBOOK


Three OPPO concept products showcased at INNO DAY 2020

OPPO INNO DAY 2020 held a virtual event themed “Leap into the Future”. At this event, OPPO also opened up the OPPO X 2021 rollable concept handset, OPPO AR Glass 2021 and OPPO CybeReal AR application.

 

OPPO Founder and CEO Tony Chen said, “OPPO uses technology to empower people to capture the beauty around them and to unleash their imagination of the future; thereby helping everyone get the best out of life. Accordingly, we decide to set forth the 3+ N+ X technology development strategies for OPPO’s long-term development.”

 

Here, “3” refers to the three underlying technologies, namely hardware, software and services technologies, which help OPPO to bring an integrated smart life to users worldwide. “N”, represents a number of OPPO's essential capabilities, including AI, security and privacy, multimedia, and interconnectivity. And finally, "X", refers to the leading-edge and differentiated technologies and strategic resources such as the flash charge technology that foster innovation and greatly improve user experience.

 

“It’s important to build technical capabilities, but it’s even more important to innovatively integrate them. OPPO believes we should bring the benefits to users, and leave all the complexity to us,” said Levin Liu, OPPO Vice President and Head of OPPO Research Institute, in his keynote speech.

 

At the event, OPPO also introduced three concept products, which demonstrated all-new possibilities of human-tech interaction and exploration of future technology.

 

The latest achievement of OPPO’s R&D in flexible display and structural stacking, bringing users more natural interactive experience is the OPPO X 2021 rollable concept handset.

 

The concept handset features OPPO’s three proprietary technologies, including the Roll Motor powertrain, 2-in-1 Plate, and self-developed Warp Track high-strength screen laminate. They lead to a continuously variable OLED display that measures as small as 6.7 inches and as large as 7.4 inches, which allows users to adjust the size of the display based on actual needs.

 

OPPO AR Glass 2021 fully manifests the “leap” in OPPO’s exploration of the digital world. Adopting the brand-new split design, OPPO AR Glass 2021 is compact and ultra-light; the device is nearly 75% lighter than its predecessor. As for the core components, OPPO AR Glass 2021 is built with the Birdbath optical solution, enhancing the immersive experience.

 

The CybeReal AR application powered by real-time, spatial calculation technology enables high-precision localization and scene recognition, and is supported by OPPO’s three core technologies-including accurately reconstructing the world to the centimeters, real-time high-precision localization, and OPPO Cloud, enriching user’s perception and understanding of the real world.

 

Its been two consecutive years, OPPO INNO DAY has been successfully held. Inspired by Technology for Mankind, Kindness for the World, OPPO integrates technological innovation with a human touch in order to give users value by offering personalized technology that is appropriate and relevant.

 

Going forward, OPPO will continue to collaborate with partners, illuminating the future of humane technology.

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