Amazon & Silk Mark Organisation seals MoU
By MYBRANDBOOK
Amazon India has concealed its Memorandum of Understanding (MoU) with the Silk Mark Organization of India (SMOI).
Silk Mark store will be launched by Amazon with Silk Mark labelled products through multiple sellers associated with the organisation, a statement said.
This collaboration with Amazon.in will have a significant impact on the lives of numerous weavers and craftsmen associated with more than 4,200 Silk Mark authorised users across the country, it added.
Amazon India will showcase over 3,000 products initially and customers will get access to Silk Mark assured genuine 100 percent pure silk products like sarees, dress materials, salwar kameez sets, scarves, stoles, jackets, shirts, ties, among others, it said.
"The exclusive Silk Mark Store on Amazon Karigar and Amazon India bazaar is in line with the Go Digital mandate of the government and will help over 4,200 Silk Mark authorised users spread across India reach millions of Amazon customers," said Rajit Ranjan Okhandiar, Central Silk Board CEO.
He added that Silk Mark authorised users, through this association, can expand their trade and provide direct and indirect employment to many silk farmers, weavers and craftsmen working for them.
"In addition to this, it will also help ensure access to 100 per cent pure Silk Mark labeled products to millions of customers across the country," Okhandiar said.
Silk Mark certification is an initiative of the Central Silk Board, Ministry of Textiles. Silk Mark label is affixed only on pure silk products by the authorised users of Silk Mark.
Sellers, associated with SMOI, will be able to avail additional benefits by selling their products on the Amazon India marketplace including discounted referral fees, support with shipping and delivery of products, imaging and marketing support, technical training and business and sales support, the statement added.
"Artisans and weavers are a key part of our community and are in need of support to reach customers...The launch of Silk Mark labelled products through our association will enable thousands of weavers across India to sell online and reach millions of Amazon customers," said Pranav Bhasin, Head - MSME Empowerment and Seller Experience at Amazon India.
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