Intel comes up with new brand identity
By MYBRANDBOOK
Intel has announced its new brand identity marking its advancement into the future with a transformed Intel brand that reflects its role in creating technology.
As per the company, the new brand reflects the company’s commitment to accelerating progress against the world’s most critical challenges.
The new logo of the company honours its past by bringing forward some of the strongest design elements and at the same time simplifying and modernising them to bring dimension and breadth extending the brand into the future.
Blue remains the foundational colour of the Intel brand. In addition to the classic Intel blue, new variants will be introduced with an extended colour palette to add more depth and modernise the company’s visual identity. The company’s musical sound signature or 'bong' will retain those iconic five notes recognised around the world, but a modernised version will roll out later this year.
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