Top 25 Brands 2020 - AMAZON
By MYBRANDBOOK
Jeff Bezos, Founder & CEO
KEY DIFFERENTIATOR: Amazon is the undisputed Goliath of eCommerce and its flexible technology stack allows it to offer consumers a broader product assortment, greater convenience, highly competitive pricing and secondly,Amazon has created an amazing business providing consumers with an outstanding shopping experience and low prices.The program, Amazon Prime, through which members get merchandise shipped free of charge in two days or less
PRODUCTS & SOLUTIONS:Amazon product lines include several media, apparel, baby products, consumer electronics, beauty products, gourmet food, groceries, health and personal-care items, industrial & scientific supplies, kitchen items, jewellery and watches, lawn and garden items, musical instruments, sporting goods, tools, automotive items and toys & games.
BRAND VISIBILITY:The Amazon Demand-side Platform (DSP) allows marketers to target display inventory both on and off Amazon. Across a sample of dozens of Amazon DSP advertisers, we found that the share of spend allocated to campaigns focused on building awareness and consideration grew from 26% in Q1 2019 to 60% in Q4
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