Lava launches Mobile Payment Solution for Feature
By MYBRANDBOOK
Lava has launched mobile payment service called Lava Pay. This does not rely on the internet to enable mobile payments. The app comes with the highest security standards.
The app users can make payments via UPI (Unified Payments Interface). The service has the potential to simplify payments for millions of feature phone users in the country.
Lava Pay will come pre-installed in all the upcoming feature phones from the company. All the existing Lava customers will be able to get the application installed on their current phones by visiting any of the 800+ service centers in the country. The app also comes with a simple user-interface and Lava says it has been designed with feature phone users in mind.
With the Lava Pay app, the feature phone users will also be able to check their account balance with a single step. The configuration process is easy, Lava said in a statement. The users will also be able to visit their nearest bank to configure the app and enable transaction. “Lava Pay is our contribution to help boost Digital India initiative of the Government as well as bringing financial inclusivity for a large population of the county,” Singh said in a statement.
“India has roughly 500 million feature phone users; however, most of these users still do offline financial transaction for lack of internet connectivity on their phones. Lava Pay is the first solution for digital financial transactions without the requirement of internet connectivity,” said Tejinder Singh, Head-Product, Lava International.
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