OPPO launches its smartphone OS - ColorOS 7 in India
By MYBRANDBOOK
OPPO India has launched its next-generation smartphone operating system - ColorOS 7. Based on the latest Android 10, ColorOS 7 is OPPO’s largest OS update plan to date and will cover over 20 OPPO products including Reno, Find, F, K, and A-series models. With a new slogan of ‘Smooth and Delightful’, the OS comes with a new Infinite Design concept featuring minimalist aesthetics and fresh visuals to delight users with a smooth user experience. It also boasts of a series of smart solutions including unique localized features to provide a rich and seamless experience specific to Indian users.
OPPO is the first smartphone brand to integrate Digilocker service into ColorOS 7 and has come up with a localized feature called ‘DocVault’. OPPO aims to disrupt the reach of Digilocker services through its smartphones and bring the ease and convenience of paperless governance to its more than 45 million users in India.
Tasleem Arif, Vice President and Head of R&D of OPPO, says, “At OPPO, we strive to deliver our consumers with features and services that enhance their overall experience. With ColorOS 7, we have focused on delivering not only a smooth and delightful experience but also on providing localized solutions specific to Indian users such as DocVault in association with the Government of India.”
With Infinite Design, ColorOS 7 has adopted a lightweight visual approach that simplifies the user interface, helping users focus more on their content. Besides full icon customization, Dark Mode provides a superior reading experience in all-day conditions, helping users concentrate more and reducing battery consumption.
ColorOS 7 opens up more intuitive interactions. The new weather-adaptive alarm automatically adjusts alarm sounds to weather. In addition to the new Artist Wallpaper Project, users can now enjoy a vibrant range of dynamic wallpapers change with time or interact with a swipe. These live papers include ones that are dedicated to iconic Indian monuments, not only capturing their stunning beauty but emphasizing ColorOS’ global vision, to be a “window to the world”.
Meanwhile, an upgraded haptic design helps deliver clearer, crisper touch response sounds and a more realistic touch experience. There are also sharp, new animations for charging, weather, and deleting apps. Moreover, ColorOS collaborated with Denmark’s audio design company Epic Sound to upgrade the overall sound system. Inspired by nature, the new sound effects provide a more comfortable listening experience, not just for system controls, but ringtones, notifications and beyond.
Driven by its UI-First concept, ColorOS developed oFas, oMem, and oSense to ensure a smooth and fast experience that users can feel. oFas is a mechanism of cache preload, which makes the cold start as fast as the warm start, meaning apps can now open and start faster. Meanwhile, oMem adapts to user habits, shifting and allocating system resources accordingly and efficiently. Through this technology, we can boost the utilization of the RAM by 40%. With multiple apps running, we are also able to increase the system response by 30%. Also, with the enhancement by oSense - a scheduling mechanism that gives priority to front-end and user-related threads, it optimizes touch response and a frame rate, gaming is smoother than ever. When playing an intense battle game, the touch response has been improved by 21.6% and the frame rate by 38%.
OPPO knows that privacy protection is more important than ever, and strives to secure user data. Personal information protection protects user information from third-party apps. Private Safe transfers photos, videos, audio, and other documents to a secure “zone” in the storage folder, blocking access by other apps.
Availability
OPPO’s largest update to date, ColorOS 7’s trial version will be rolled out across the regions of China, South Asia, Southeast Asia, Europe, Asia-Pacific, and the Middle East from November 26th.
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