Do you know Apple is tracking all of your calls and emails and advocating as total user privacy?
By MYBRANDBOOK
As per a journal published online , Apple has been advocating for unbreakable encryption and total user privacy for years, even if that put it at odds with governments around the world. That’s not just because it gave it an edge on the competition, forcing rivals to also somewhat embrace encryption and better privacy features, but also because Apple seems to genuinely believe that user data and privacy should be defended at all costs.
Apple just added a new provision to the iTunes Store & Privacy policy that tells users that their devices will receive individual scores based on the number of phone calls they make and the emails they send.
As per Apple "To help identify and prevent fraud, information about how you use your device, including the approximate number of phone calls or emails you send and receive, will be used to compute a device trust score when you attempt a purchase. The submissions are designed so Apple cannot learn the real values on your device. The scores are stored for a fixed time on our servers."
How does knowing how many calls we make or emails we send help Apple combat fraud ? A trust score could help to determine whether the purchase a user was attempting to make was deemed an authentic purchase versus a fraudulent one. The data that gets sent to Apple, according to the company, is a numeric score that is computed on the device itself. It uses “the company’s standard privacy abstracting techniques and retained only for a limited period, without any way to work backward from the score to user behavior. No calls, emails, or other abstractions of that data are shared with Apple.” Also, as VentureBeat points out, this new privacy policy applies to Apple TV too.
How to Protect Your Mail :
There are some things you can do to avoid having your email activity monitored. Perhaps the easiest defense is to adjust the settings of your email program so there is no image rendering.
It used to be set that way by default but last year, in a boon to marketers, Gmail made the setting an opt-out feature and many other email providers followed suit. Disabling images will sift and block images from incoming emails, including those tiny, pixel-size tracking bugs. You can click on the missing images you want to see and which ones you don’t."
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