Brand Positioning vs. Marketing Tactics 

Fortinet is a global leader in broad, integrated and automated cyber security solutions. We have 3,40,000 customers globally who trust Fortinet to secure their networks. This strong brand positioning has been built over the years with our innovation in technology, investment in support infrastructures and threat research to provide 24/7 security updates. 

To begin with, Fortinet is 100% focused on security and technology is at the heart of our strategy. Fortinet technology has been developed fully in-house from Day 1 and the company has total control over the design of its products, making no compromises on quality, performance and reliability. Our solutions are continuously enhanced with the latest technological innovations to remain at the forefront of the industry in terms of functionality and performance at the best price. 

Fortinet has been awarded over 400 patents, with 300 patents pending, and has more product certifications than any other security appliances vendor. Fortinet’s commitment to continued innovation is exemplified by the recent evolution of our Security Fabric architecture with the release of  FortiOS 6.0, the world’s most deployed network security operating system. 

In doing business, Fortinet believes there is a need for an ecosystem of partnerships to help mitigate risk. Our Fabric-Ready Partner Program includes more than 40 of the biggest networking, server, operation systems, and internet companies. The organizations work together to ensure different technologies, whether they are security products, networking solutions, or applications, integrate harmoniously to secure the whole infrastructure. 

Our marketing strategies reflect this strong emphasis on partnership and collaboration that we apply to business. Fortinet runs on a 100% channel model which means that our partners (including distributors and resellers) are an extension of the company. We are constantly creating marketing and enablement programs specifically designed to drive demand. Fortinet field marketers, for instance, are constantly exploring new partnerships and alliances with other companies with overlapping interests such as cyber security, application and SDWAN security, among others.

R&D driving Growth

The Fortinet Innovation Centre in Bangalore is the company’s largest R&D facility outside North America. Fortinet’s DDoS Research Labs at Hyderabad R&D Center works very closely with our R&D center HQ at Sunnyvale, CA, USA.

Fortinet is building its next generation platform for FortiDDoS devices, for which the India team worked on doubling the performance and enhancing the feature-set.

Fortinet’s FortiGuard Labs Global Security Research and Services constantly analyze the threat landscape and delivers original research, including discovery and responsible disclosure of zero day vulnerabilities as well as rapid signature updates to provide practically instant protection from new and emerging threats.

Rajesh Maurya
Regional Vice President,
India & SAARC, Fortinet