Brand Positioning vs. Marketing Tactics 

The SonicWall “creatures” are unlike anything the market has seen before. They are unique, powerful and impactful. And each are tied to a specific solution area, so there’s a consistent global experience for customers, prospects and partners alike.

Supporting this effort, our tagline - “Fear Less.” - empowers customers and prospects with the confidence to re-focus efforts on their core business because they are safeguarded by SonicWall.

Careful use of the SonicWall brand elements and devices, including logo, colours, imagery and typography, along with the brand voice and other elements of the system help unify and establish SonicWall in the market.

Good data for a Good Brand Strategy 

The SonicWall brand identity is the total of all our touchpoints across all channels through which we communicate. This includes everything from web elements, email communication and social media efforts to the user experience (UX) within SonicWall products.

From a data standpoint, SonicWall designers use best practices to simplify and streamline user interfaces (UI) within products to ensure that functionality is simple and intuitive. 

Central to all of these touchpoints are the brand’s defining elements, which are the key components for an integrated and distinctive brand that drives how we speak to and empower customers.

Impact of Digitization on Businesses

The Internet of Things (IoT), along with other trends such as cloud, virtualization, machine learning and software-defined networking are driving the growth of the network security market. Security technologies are increasingly delivered as virtualized products or through the cloud as a hosted service. 

There is an enhanced focus on automated breach prevention for ease of use and single-pane-of-glass management across deployed solutions that share intelligence and provide relevant analytics for actionable insights.Understanding these trends, SonicWall developed the Capture Cloud Platform to tightly integrate security, management, analytics and real-time threat intelligence across the company’s full portfolio of network, email, mobile and cloud security products.

This year, SonicWall is focused on delivering a holistic solution that simplifies the headaches of managing and optimizing an untold number of point solutions and services. The cloud makes that possible. The SonicWall Capture Cloud Platform combines the global security intelligence of the Capture Threat Network with the cloud-based management, reporting and analytics of the Capture Security Center and the multi-engine Capture Advanced Threat Protection cloud sandbox. This approach enables our complete portfolio of high-performance hardware, virtual appliances and clients to harness the power of the cloud. 

R&D driving Growth

In the last year alone, SonicWall delivered new products and services at a never-before-seen pace. Many of these products focused on cloud connectivity, application security, virtualization and integrated management. 

 
Coupled with SonicWall’s deep experience in machine learning and artificial intelligence, our advances in cloud technology, plus the patent-pending Real-Time Deep Memory Inspection (RTDMI) technology, allow the company to quickly extend this value to partners and customers. SonicWall will continue to do so with future innovation in threat detection and prevention.

Hwei Oh 
APJ Marketing Director, SonicWall

"