Apple introduces the M3-equipped MacBook Air laptop
By MYBRANDBOOK
With the M3 CPU, Apple debuted new MacBook Air laptops that are 60% faster than their predecessors. 13-inch and 15-inch variants are priced at ₹1,14,900 and ₹1,34,900, respectively. Up to 18 hours of battery life on a single charge and support for up to two external screens are features of the M3 processor. With 50% recycled components, the laptops prioritize environmental sustainability as well.
Greg Joswiak, Apple’s Senior Vice President of Worldwide Marketing, said, “MacBook Air is our most popular and loved Mac, with more customers choosing it over any other laptop. And today it gets even better with the M3 chip and new capabilities.”
The M3 chip, built using cutting-edge 3-nanometer technology, offers a potent 8-core CPU, up to a 10-core GPU, and support for up to 24GB of unified memory. This results in significant performance boosts across various tasks, from everyday productivity to demanding photo and video editing.
Along with this, the new MacBook Air supports hardware-accelerated mesh shading and ray tracing for immersive gaming experiences, with enhanced media capabilities like AV1 decode for superior video streaming quality.
The M3 chip features a faster and more efficient 16-core Neural Engine, positioning the MacBook Air as the premier consumer laptop for AI tasks. Leveraging this power, macOS delivers intelligent features enhancing productivity and creativity.
The MacBook Air continues to feature a thin and light design, up to 18 hours of battery life, and a stunning Liquid Retina display. It now supports up to two external displays and boasts up to 2x faster Wi-Fi than previous generations.
Customers can order the new MacBook Air with M3 starting March 4, with availability commencing March 8.
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