For the first time Made-in-India Apple iPhone debuts on launch day in India
By MYBRANDBOOK
Indians for the first time have been able to purchase a new made-in-India iPhone model on the launch day. Apple Inc. has been planning to bring the made-in-India iPhone 15 to the Indian market as well as some other regions on the debut day of the global sales. It would be the first time in history that an India-assembled device's latest generation will be available on the first day of sale.
However, the major number of iPhone 15 will still be manufactured in China.
This development will also underscore the increasing production prowess of India, and reflect a significant change in the previous strategy of Apple selling Chinese-made new devices to customers across the world.
The new iPhone 15 is likely to go on sale in the weeks or days after its launch.
California-based Apple, whose corporate headquarters is in Cupertino, started the production of iPhone 15 at the factory of supplier Foxconn Technology Group in India's southern state of Tamil Nadu last month. The move was seen as another effort by the US tech giant to decrease the gap between its main manufacturing bases in China and its India operations.
At a gala event organised at its US headquarters on September 12, Apple introduced its updated AirPods, watches and iPhone 15. The new products will be placed on sale typically around 10 days after their unveiling.
Apple iPhone 15 series has been launched in India and other global markets. The new Apple devices will be made available for pre-booking from September 15 and the sale will start from September 22. This will be the first iPhone launch after Apple inaugurated its official stores in Delhi and Mumbai. Buyers looking to go to the stores to pick up their device can expect long queues on Day 1 of the sale.
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