Digital transformation with customer centricity has helped Lenskart rule the market
By MYBRANDBOOK
Gaurav Pandey, GM - IT, Lenskart
Technology blueprint for year ahead
Lenskart is a strong consumer brand and is also growing rapidly. The focus for 2023-24 is to strengthen IT infrastructure in terms of availability, security and manageability so that a strong foundation is laid for Automation. Enhancing cyber security posture across the IT landscape is a critical focus area in 2023-24.
Latest technologies influencing growth
Technology adoption has to align with the business priorities in any enterprise. Cybersecurity, IoT and Automation are the technologies planned to be adopted keeping in mind the business plans of Lenskart.
Fortifying organization from cyber threats
Increasing cyber attacks is a concern for all enterprises across the globe and not just Lenskart. As a CIO/CTO, I need to keep pace with the emerging trends adopted by the hackers. We are chalking out a series of plans to enhance our cyber security protection which includes process improvement, new technology tools as well as enhancing the capabilities for proactive prevention and incident handling and awareness.
Reiterating the brand identity
Lenskart is already a strong brand in our segment, and this is possible because of our consistency in enriching user experience using technology.
Digital technologies aiding to win customer trust
We continually innovate in bringing secure digital technologies to enhance the ‘User Experience’. Our innovation in adopting digital technologies helped us to move 100% digital, automating the complete life cycle of customer experience at our stores.
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