IT now considered as “Profit Generating Centre” rather than “Cost Incurring Centre”
By MYBRANDBOOK
Kripadyuti Sarkar, Group CIO - AmbujaNeotia
CIO priorities for 2022
During the Pandemic, the real estate sector was one among the most badly affected sectors as the demand fell down drastically. We have started 2022 with a positive note as the demand is catching up rapidly but customer expectations have changed a lot (compared to pre-COVID) as far as i) the communication channels; ii) property/site visit are concerned. Digital channels of communications, VR (Virtual Reality) for visualization, digital design simulations etc. becoming their choice of preference. In this context, IT priorities reshaped as below:
· Upgraded collaboration technologies for external as well as internal customer
· Adaptation of advanced technologies and Automation
· Sustainable & flexible architecture for external customer, customer centre and partner channel
· Using AI/ML-based cyber security tools
· Modern Data Analytics for ever changing KPIs
Digitization - opportunities galore
To deliver key priorities listed above, digital transformation is the only answer. This even brings further opportunity to reduce human intervention in the operation and also create newer avenues for marketing and sales. The creation of the “WoW Factor” during marketing, sales and even post sales service are made very easy with this transformation.
Tech talent: A challenge
Last year, IT leadership had been forced to face “Great Resignation” at mid-senior to junior level. This event clearly leant CIOs a lesson that top talent are always agile to learn and aspire to adopt the latest technology to simplify business processes. To retain top talent, we have taken following steps
a) Creating an environment where learning and adaptation of latest technology can happen seamlessly
b) Creating a pool of resources with proper training
c) Create a conscious decision to retain few additional shadow resources on key/niche areas.
IT: The Future of India
The pandemic taught us globally that the role of IT in any organisation can become a “Game Changer” from just an “Enabler to Business”. It’s a shift that makes IT to be considered as “Profit Generating Centre” from “Cost Incurring Centre”. In India, IT can drive this transformation journey even further to make IT systems take seamless business decisions through data analytics and AI & ML.
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