Most Trusted Brands 2022 : SAMSUNG ELECTRONICS
By MYBRANDBOOK
KEY DIFFERENTIATOR: Samsung, the South Korean company is one of the world’s largest producers of electronic devices. Samsung specializes in the production of a wide variety of consumer and industry electronics, including appliances, digital media devices, semiconductors, memory chips, and integrated systems. Innovative technology that is meaningful to people and enhanced brand competitiveness were assessed as key success factors in this year’s evaluation. Samsung continued its efforts to shift consumers’ perception of Samsung as a more emotive, human centric brand.
PRODUCTS & SOLUTIONS: Product includes Semiconductors, Solid State Drives, DRAM, Telecommunications Equipment (phones, headphones, televisions and Blu-ray players), Home Appliances (refrigerators, ovens, washers and vacuums), Computing (laptops, tablets) and display solutions.
BRAND VISIBILITY: The brand mantra for Samsung is to bring the latest cutting edge technologies at an affordable process to the customers. The unique selling proposition for Samsung are mostly in the quality of their products, coupled with the high tech ingrained into the cell phones, cameras and other products and also the price which is reasonable, not really cheap while at the same time not too expensive. The company’s core values include people, excellence, change, integrity, and co-prosperity.
Google promotes Sanjay Gupta as APAC President
Sanjay Gupta, who is the present Country Manager - India for Google has be...
Supreme Court verdicts against NEET Re-Examination
The Supreme Court declared that there will be no retest for the NEET-UG e...
Government brings in three employment-linked incentive program
The Finance Minister unveiled three new incentive programs in the Union ...
Amazon may soon launch new AI-powered Alexa
Amazon has been previewing an all-new Alexa which will be based on a new l...
MATRIX COMSEC PVT. LTD.
BEETEL TELETECH LTD.
PDRL - Passenger Drone Research Pvt. Ltd.
WIPRO LTD.
Icons Of India : GAUTAM ADANI CHAIRMAN ADANI GROUP
Gautam Adani is the Founder and Chairman of the Adani Group, which ran...
Icons Of India : AALOK KUMAR
Aalok Kumar is celebrated as a global leader and recipient of the Peop...
Icons Of India : Dilip Asbe
At present, Dilip Asbe is heading National Payments Corporation of Ind...
IREDA - Indian Renewable Energy Development Agency Limited
IREDA is a specialized financial institution in India that facilitates...
ITI - ITI Limited
ITI Limited is a leading provider of telecommunications equipment, sol...
IOCL - Indian Oil Corporation Ltd.
IOCL is India’s largest oil refining and marketing company ...
Indian Tech Talent Excelling The Tech World - Steve Sanghi, Executive Chair, Microchip
Steve Sanghi, the Executive Chair of Microchip Technology, has been a ...
Indian Tech Talent Excelling The Tech World - RAVI KUMAR S, CEO- Cognizant
Ravi Kumar S, appointed as CEO of Cognizant in January 2023, sets the ...
Indian Tech Talent Excelling The Tech World - Rajiv Ramaswami, President & CEO, Nutanix Technologies
Rajiv Ramaswami, President and CEO of Nutanix, brings over 30 years of...