Most Trusted Brands 2022 : SAMSUNG ELECTRONICS


By MYBRANDBOOK


Most Trusted Brands 2022 : SAMSUNG ELECTRONICS

Kye Hyun Kyung 
CEO


KEY DIFFERENTIATOR: Samsung, the South Korean company is one of the world’s largest producers of electronic devices. Samsung specializes in the production of a wide variety of consumer and industry electronics, including appliances, digital media devices, semiconductors, memory chips, and integrated systems. Innovative technology that is meaningful to people and enhanced brand competitiveness were assessed as key success factors in this year’s evaluation. Samsung continued its efforts to shift consumers’ perception of Samsung as a more emotive, human centric brand.


PRODUCTS & SOLUTIONS: Product includes Semiconductors, Solid State Drives, DRAM, Telecommunications Equipment (phones, headphones, televisions and Blu-ray players), Home Appliances (refrigerators, ovens, washers and vacuums), Computing (laptops, tablets) and display solutions.


BRAND VISIBILITY: The brand mantra for Samsung is to bring the latest cutting edge technologies at an affordable process to the customers. The unique selling proposition for Samsung are mostly in the quality of their products, coupled with the high tech ingrained into the cell phones, cameras and other products and also the price which is reasonable, not really cheap while at the same time not too expensive. The company’s core values include people, excellence, change, integrity, and co-prosperity.

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