Good Glamm Group acquires content platform MissMalini
By MYBRANDBOOK
Good Glamm Group, previously known as MyGlamm, has made its fifth acquisition this year and acquired celebrity media and influencer talent management network, Miss Malini Entertainment, to enhance its content commerce strategy.
The acquisition will also provide Good Glamm Group the access to a robust network of influencers, celebrities and market know-how strongly enhancing its unique content-to-commerce play in the country.
MissMalini’s 5 business divisions- MissMalini Media (multi-format original content and marketing), Girl Tribe by MissMalini (women’s community platform), Ignite Edge (celebrity & talent management), Agent M Creative (Creative Agency) and MM Studios (video production house)- will be closely working with Good Glamm group now onwards.
The Good Glamm Group now has India’s largest digital media brands including POPxo, ScoopWhoop, BabyChakra, and now MissMalini Entertainment. Its media division now generates over 3.5 billion monthly impressions and has over 150 million unique users, placing the Group’s digital reach amongst the largest for any ecommerce or digital media company in India.
“Becoming part of Good Glamm Group will be hugely beneficial for both parties, whether in terms of our massive, combined industry footprint or opening new avenues for growth in this digital first world,” Malini Agarwal, founder at MissMalini, said.
Miss Malini Entertainment will continue to function independently with founder and co-founders Malini Agarwal, Nowshad Rizwanullah and Mike Melli. The acquisition is expected to help Good Glamm Group further cross-sell its direct-to-consumer product portfolio.
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